IT CosmeticsThe clinically tested* 4-in-1 medium coverage concealer + multivitamin serum that does it all... and doesn’t settle into lines! This multitasking makeup must-have plumps, conceals, hydrate and brightens with up to 16HR wear** plus up to 24HR hydration***. IT’s Great For…Medium Coverage, Spot Concealing & Colour Correction, Reducing Appearance of Fine Lines & Wrinkles, Brightening Dull Skin, Hydrating Dry Skin
WHY YOU'LL LOVE IT! Why settle when you (and your concealer) can do it all? Just click, plump and glow for all-day wear that won’t settle into fine lines. Developed with dermatologists, your 4-in-1 radiant concealer with a silky texture provides glowy medium coverage and is a clinically tested* concealer to reduce the appearance of wrinkles, conceal skin imperfections, hydrate dryness and brighten dull skin. With a built-in multivitamin serum, it helps improve skin texture and radiance while locking in up to 24 hours of hydration***.
KEY BENEFITS: ✓ A clinically tested, 4-in-1 serum concealer✓ Creaseless concealer formula: soft-focus powders instantly help to smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines✓ Plumping + multivitamin serum: with hyaluronic acid, niacinamide, provitamin B5 & vitamin E to help improve skin hydration, texture & radiance✓ Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
REAL BEAUTY, REAL RESULTSDeveloped with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.*Plumps and brightens based on expert grading after 8 weeks of daily use **Consumer test on 115 women ***Instrumental test 90% said dark circles appear blurred**** 87% said skin appears plumped**** Up to 16hr wear** Up to 24hr hydration***
**Consumer test on 115 women ***Instrumental test ****Consumer test on 115 women after 1 week of daily use
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The clinically tested* 4-in-1 medium coverage concealer + multivitamin serum that does it all... and doesn’t settle into lines! This multitasking makeup must-have plumps, conceals, hydrate and brightens with up to 16HR wear** plus up to 24HR hydration***. IT’s Great For…Medium Coverage, Spot Concealing & Colour Correction, Reducing Appearance of Fine Lines & Wrinkles, Brightening Dull Skin, Hydrating Dry Skin
WHY YOU'LL LOVE IT! Why settle when you (and your concealer) can do it all? Just click, plump and glow for all-day wear that won’t settle into fine lines. Developed with dermatologists, your 4-in-1 radiant concealer with a silky texture provides glowy medium coverage and is a clinically tested* concealer to reduce the appearance of wrinkles, conceal skin imperfections, hydrate dryness and brighten dull skin. With a built-in multivitamin serum, it helps improve skin texture and radiance while locking in up to 24 hours of hydration***.
KEY BENEFITS: ✓ A clinically tested, 4-in-1 serum concealer✓ Creaseless concealer formula: soft-focus powders instantly help to smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines✓ Plumping + multivitamin serum: with hyaluronic acid, niacinamide, provitamin B5 & vitamin E to help improve skin hydration, texture & radiance✓ Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
REAL BEAUTY, REAL RESULTSDeveloped with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.*Plumps and brightens based on expert grading after 8 weeks of daily use **Consumer test on 115 women ***Instrumental test 90% said dark circles appear blurred**** 87% said skin appears plumped**** Up to 16hr wear** Up to 24hr hydration***
**Consumer test on 115 women ***Instrumental test ****Consumer test on 115 women after 1 week of daily use
Suitable for
All skin types
How to use
To ensure freshness, formula is initially protected. Rotate bottom on 1st use for 1 minute. Then, it's click for targeted concealing & 3 clicks for an all-over glow.
Important info
Country of Origin: Canada
Address: UK: L'Oréal (UK) Limited, Gateway Central 187 Wood Lane, London W12 7SA
EU: L'Oréal Groupe (L'Oreal UK & Ireland Ltd), 14, rue Royale - 75008 Paris France https://www.loreal.com/en/