Black-founded & Inclusive Brands
Boots is here for you to shop amazing black-founded & inclusive brands, celebrate the culture & individuality of our diverse customer base & discover your new favourite brands!
Brilliant black-founded brands
Get that Fenty face
Let's talk about our top 3 tips!
Start with your base, choose from 50 foundation shades to get that natural finish or build for that high glam look. We've literally got you covered. Next, define and conquer your contour with the buttery match stix to snatch your gorgeous face. Finally, gloss bomb is where it's at to plump your lips and shine bright lilke a diamond.
There's something for everyone, so go on, have a play!
At Boots, we are passionate about championing minority-founded and inclusive brands all year round. We care deeply about our diverse customers and want the products you're looking for to be accessible, easy to find, and to support and meet your needs.
Boots is the place to be for make-up and skincare for all skin tones and types, hair care and accessories for all styles and textures and being part of a community that champions Black-founded and inclusive brands, for the diverse customers we serve.
