Dramatically slow the signs of ageing*

Powerful age-defying ingredients penetrate your skin 10 surface layers deep

No7’s age-defying serums are the secret to great looking skin brought to you by the UK’s No.1 skincare brand. Whether you’re new to using a serum or want to work out which No7 serum is right for you, here’s everything you need to know.

Why are serums so important?

If you don’t already include a No7 serum in your skincare regime, you’re missing a trick. Serums are an important part of your daily skincare routine, as they penetrate deep into your skin to deliver a high concentration of active ingredients. They’re great for targeting specific skin concerns such as fine lines, wrinkles and uneven skin tone, and with No7, you can choose the right serum to suit your skin. No7 serums contain the highest concentration for our age-defying ingredients, including pro-retinol, Matrixyl 3000+™ and hyaluronic acid, in super-fast absorbing formulations for effective penetration into the skin.

What is a serum?

There’s an age-defying serum in each No7 skincare range, and each one has been carefully formulated to intensively target specific skin concerns.

An age-defying serum that’s clinically proven to reduce the appearance of fine lines and wrinkles.

After two weeks, skin looks younger. By four weeks fine lines and wrinkles appear visibly reduced.

As well as No7’s anti-wrinkle peptide technology Matrixyl 3000+™ the formula includes a supercharged combination of antioxidant complex and hyaluronic acid.

An age-defying serum that’s clinically proven to reduce the appearance of wrinkles, make skin feel firmer and look more even.

Instantly skin looks more radiant and healthier. After two weeks skin looks younger – wrinkles appear visibly reduced, skin feels noticeably firmer, and skin tone looks more even.*

As well as No7’s anti-wrinkle peptide technology Matrixyl 3000+™ this serum uses a firming combination of hyaluronic acid and hibiscus, a brightening complex containing vitamins A, C and E.

An age-defying serum that’s clinically proven to visibly smooth and firm your face and neck.

The first clinically proven serum to check five key signs of ageing for a younger-looking face and neck in just two weeks.* Formulated for mature skin to firm, even, brighten and lift.

Powered by the same advanced anti-wrinkle, firming and brightening ingredients as No7’s other serums, No7’s Restore and Renew Serum also contains a skin-nourishing complex of calcium, amino acids and ceramides.


*Based on clinical and consumer testing.

†Source: Value sales independently verified by IRI. 52 weeks ending 17/04/2021. Email: to verify.

‡Consumer testing on 106 women (using Lift & Luminate day Cream and Serum).