Feeding

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*Breastfeeding is best. Follow on milk should only be used as a part of a mixed diet and not as a breastmilk substitute before 6 months. Use on the advice of a healthcare professional. Circana: Follow on milk total volume sales UK w/e 07.10.23

**You must be signed in & have an Advantage Card assigned to your account to be able to shop savings. Normal Advantage Card terms & conditions apply. Excludes in-store orders. No Price Advantage at airport stores.

***Breastfeeding is best. Follow on milk should only be used as a part of a mixed diet and not as a breastmilk substitute before 6 months. Use on the advice of a healthcare professional.

†All Aptamil cereals contain vitamin D and iron except Aptamil organic baby rice & the Aptamil organic cereal range. Contains naturally occuring sugars and salt only.

‡Breastfeeding is best. Kendamil Follow-on milk is only for babies over 6 months, and should be used as part of a mixed diet. Please talk to your Healthcare Professional.

Feeding your baby


Our baby feeding section has everything you need for feeding your baby or toddler, from milksbreast pumpssterilisers and warmers for the early days, through to baby and toddler foodhighchairs and accessories. You're bound to find something your baby will love!


We have all the support you need for your baby's first feeds including breast pumps, feeding bottles, bottle warmers, and accessories as well as helpful starter sets from brands including Medela and Tommee Tippee. We have milks for little ones from newborns to toddlers, follow-on milksgrowing up milkinfant milkstoddlers milks including SMACow & Gate and Aptamil. From those first spoonfuls of baby rice to purees and finger foods, we've got everything you need to turn your baby into a little diner.

Tiny tummies will love our ranges of delicious solid foods, from breakfast cereals and main meals to scrumptious deserts and drinks from favourites like Ella's Kitchen. Ideal for fun feeding, take a look at our practical tableware ranges from Munchkin. From tough tableware to trainer cups, the best baby food ranges to bibsbowls and highchairs your baby will love tucking into food glorious food.