Fudge Professional Clean Blonde Damage Rewind Violet-Toning Shampoo; purple toning damage repair purple shampoo. Instantly erases yellow tones & damage from blonde hair, 95% stronger hair*, with Opti-PLEX™ technology. Don’t choose between toning and repair! This dual force purple shampoo contains our max strength violet micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Hair is blonder, 95% stronger*, 10x smoother with double the softness**. Colour, styling, UV, pollution, what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours. *Tested by breakage
**When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PLEX reconstruction.
Fudge Professional CBDR Violet-Toning Shampoo is part of our Hair Care range of Shampoos & Conditioners. Fudge Professional’s Care Range illuminates, revives and repairs hair with our cutting-edge range of shampoos and conditioners all containing Opti-PLEX technology. Our cult favourite Clean Blonde Damage Rewind Shampoo, a purple shampoo recommended by 97% of UK hairdressers*, banishes brassiness and makes hair 90% stronger in just 1 wash.
**of 182 hairdressers surveyed at Colour World UK in May 2019, 177 recommended.