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In 1998, Jerrod Blandino and Jeremy Johnson began their careers working behind the department store make-up counter. They quickly realised that for their clients, just a few minutes in the make-up chair transformed and empowered them. They saw first-hand that make-up is so much more than colour on your face – it’s an instant mood booster, a source of creativity and empowerment, and a powerful ally.

Their vision was to create a cruelty-free make-up line that celebrated individuality and brought joy back to an industry that had become rigidly led by rules, not fun. With a dream and a vision, they founded Too Faced, a cosmetics company that instantly became a beauty industry game-changer. They invented one of the world’s first glitter eyeshadows, a revolutionary instant and long-term plumping lip gloss, and the number-one selling prestige mascara in America – Better Than Sex.*

Now sold in Boots, Too Faced wants you to dream big, never give up, and add a wink to everything you do.

*Source: The NPD Group, Inc./U.S. Prestige Beauty Total Measured Market, Make-up Sales, Annual 2019. To verify please contact: customerservice@toofaced.com

^We are a serious make-up brand that knows how to have fun! If your local store isn’t featured, don’t panic! You can shop us online and use the Boots Click & Collect or home delivery services. Charges may apply.