TOO FACED IS & ALWAYS WILL BE STRICTLY CRUELTY-FREE.
In 1998, Jerrod Blandino and Jeremy Johnson began their careers working behind the department store make-up counter. They quickly realised that for their clients, just a few minutes in the make-up chair transformed and empowered them. They saw first-hand that make-up is so much more than colour on your face – it’s an instant mood booster, a source of creativity and empowerment, and a powerful ally.
Their vision was to create a cruelty-free make-up line that celebrated individuality and brought joy back to an industry that had become rigidly led by rules, not fun. With a dream and a vision, they founded Too Faced, a cosmetics company that instantly became a beauty industry game-changer. They invented one of the world’s first glitter eyeshadows, a revolutionary instant and long-term plumping lip gloss, and the number-one selling prestige mascara in America – Better Than Sex.**
Now sold in Boots, Too Faced wants you to dream big, never give up, and add a wink to everything you do.
*Model is wearing lash inserts
**Source: The NPD Group, Inc./U.S. Prestige Beauty Total Measured Market, Make-up Sales, Annual 2019. To verify please contact: firstname.lastname@example.org