We’ve been in the business of self-expression since 1834 when our founder Eugene Rimmel and his father set up the House of Rimmel in London. London then became our playground. A perfect match. London makes its own rules. Self-expression. It’s what makes you, you. That’s why we love make-up. It lets us be who we want to be. Everyone has a right to express themselves, we just choose different make-up to do it.

Want a long-lasting foundation that looks after your skin and gives you flawless, even coverage? Then Discover The Lasting Finish 35Hr Foundation, infused with hyaluronic acid and SPF20. This liquid foundation is sweat, heat and humidity resistant as well as transfer proof. It’s a make-up bag essential!

Ready to turn up the volume? Scandaleyes Reloaded Mascara is here to get your lash look on point. It’s s a game-changing formula that boosts lashes while leaving them clump-free, no matter how many times you reapply. Plus, the full-bristled brush catches every. Single. Eyelash. To take your lash volume to the next level. Perfect if you’re all about a false lash effect finish.

Super-glossy, ultra-shiny nails are just one sweep away. If you’re too busy for a full-on mani, 60 Seconds Super Shine Nail Polish has got you covered. Glide on one stroke of this quick-dry nail polish for precise application and high-impact colour in 60 seconds’ flat. Oh, and it lasts for up to 10 days!

No look is complete without Lasting Finish Lipstick. This long-lasting, velvet lipstick, with its smooth creamy texture that remains comfortable all day long, leaves your lips softer than before. The exclusive formula has a subtle shimmer that brightens and illuminates lips to give the illusion of a fuller, plumper pout.

At Rimmel London, we’re not here to define your look. We innovate to take you there. Every shade, texture and eye flick dare you to find your beauty boundaries. Then stride beyond them. LIVE THE LONDON LOOK!

*Consumer in-home use study in August 2023 (n=97)

^Internal clinical study conducted in September 2023 (n=31)