Innovation flows through the core of Issey Miyake. It’s his belief that nature is the world’s best perfumer and this underlies every perfume he creates.
Heralded as a visionary in both fashion and fragrance, Issey Miyake’s launch of L’Eau d’Issey in 1992 serves as the perfect example of his innovation and inspiration from nature. The scent – light, floral and aquatic – was the first of its kind, and is Issey Miyake’s olfactory interpretation of water upon the skin. Meanwhile, the bottle – uniquely iconic in its shape – is modelled after the silhouette of the Eiffel Tower eclipsing the full moon.
When designing his iconic fragrance for men, L’Eau d’Issey pour Homme, Issey Miyake let nature inspire him once again. Both the scent and bottle reflect the rush of a waterfall, maintaining an atmosphere of strength with woody, aquatic and fresh notes. Since its inception, L’Eau d’Issey pour Homme has continued to be a go-to for the sophisticated man and maintains its status as top male fragrance in the UK.*
Today, Issey Miyake continues to innovate with IGO. Experience a one-of-a-kind way to take your fragrance with you, wherever you go, in a format quite unlike any other in the market. With IGO, the cap sprays too, so you can take the cap to-go, and keep the bottle at home to-stay.
*NPD Group UK, 2021, Men’s Fragrance Franchise – to verify, contact firstname.lastname@example.org