e.l.f.
Shop by ingredient
Hyaluronic Acid
Hydrates & replenishes
What it is:
A sugar found naturally in our skin that acts as a powerful humectant, continually helps to keep skin hydrated throughout the day.
What it does:
Known to help replenish and retain hydration in the skin, as well as help plump the skin, resulting in bouncier and more youthful-looking skin.
Niacinamide
Calms & evens skin tone
What it is:
Niacinamide is a water-soluble form of Vitamin B3, which is used to help maintain healthy, evenlooking skin.
What it does:
Known to help visibly even skin tone and help skin to look calmer, plumper and healthier.
Vitamin E
Moisturises & nourishes
What it is:
A powerful antioxidant and moisturising ingredient that helps to decrease dullness and nourishes your skin.
What it does:
Helps to decrease dullness and helps to replenish and nourish your skin.
e.l.f. SKIN for the win
Why e.l.f. loves: Dermatologist developed & fragrance-free
Hero ingredients: Oat milk and niacinamide
Skin concern: Sensitive skin
Step 1: Cleanser
Pure Skin Cleanser / Pure Skin Cleanser mini
Step 2: Toner
Pure Skin Toner / Pure Skin Toner mini
Step 3: Eye cream
Holy Hydration! Eye Cream
Step 4: Moisturiser
Pure Skin Moisturiser / Pure Skin Moisturiser mini
A serum that reduces the appearance of fine lines and wrinkles over time for rejuvenated, smooth, and radiant skin.
Retinoid 101:
• Apply a pea-sized amount onto a clean face and neck
• Use at night when skin is most receptive to renewal
• Wear sunscreen during the day
• Use consistently – results can take 4 weeks!
• If you are new to retinoids, use every 2 days and build up usage over time
Claims:
• 97% showed a visible improvement of fine lines and wrinkles after 4 weeks*
• 94% woke up to visibly renewed skin overnight**
• 100% said skin looked and felt significantly smoother and more radiant after 4 weeks**
• 97% said skin looked more youthful and radiant after 4 weeks**
• 94% said skin looked more radiant and plumped with hydration after first use**
Key ingredients:
• Retinoid + antioxidant complex (1% granactive retinoid, 0.06% retinal, and antioxidants): helps reduce the
appearance of fine lines and wrinkles
• Hyaluronic acid: helps moisturise skin for a plump complexion
• Formulation: lightweight, silky serum
Lock in moisture with hyaluronic acid
Why e.l.f. loves: Sustained skin hydration
Hero ingredients: Hyaluronic acid, peptides
Skin concern: Dry, aging skin
Step 1: Cleanser
Holy Hydration! Makeup Melting Cleansing Balm / Holy Hydration! Daily Cleanser
Step 2: Toner
Holy Hydration! Keep Your Balance Toner
Step 3: Serum
Holy Hydration! Triple Bounce Serum
Step 4: Eye cream
Holy Hydration! Eye Cream
Step 5: Moisturiser
Holy Hydration! Face Cream / Holy Hydration! Face Cream Broad Spectrum SPF 30 / Holy Hydration! Face Cream Fragrance Free / Holy Hydration! Hydro-Gel Moisturiser
e.l.f.
Clean beauty should be readily accessible to all, that’s why our award-winning make-up and skincare^ continues to be available at affordable prices. Always vegan, our professional quality cosmetics are filled to the brim with cruelty-free goodness, and never tested on animals – garnering the Leaping Bunny stamp of approval!†
*In clinical study.
**In consumer test.
†We are PETA and Leaping Bunny certified. To verify visit: https://www.elfcosmetics.co.uk/clean-and-kind/
††To verify, please visit https://www.elfcosmetics.co.uk/elf-cares/planet/
^Award winning: we won the Glamour Beauty Award for Best Vegan Brand. To verify visit: https://www.glamourmagazine.co.uk/gallery/power-list-winners-2021
