When Christian Dior created his fashion house in 1946, he imagined a new total femininity that would lack nothing. Today, from dresses to accessories, from fragrances to lipstick, up to the most expert skincare, the Dior House enhances the beauty of women, bringing it radiance and modernity.
From 1947 onwards, Christian Dior proclaimed his desire to be as much a perfumer as he was a couturier: he created Miss Dior, his first perfume, alongside his very first fashion collection. Passionate about flowers, he sketched the contours of a veritable style for Dior’s perfumes, breathing into them all the modernity featured in his creations.
As Dior Perfumer-Creator, Francois Demachy embodies the expertise and great creativity of Dior perfumes. At the heart of Grasse, lies his creation atelier, where every Dior fragrance will be created from now on.