Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company’s first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience.

Soare was first to introduce brow shaping and products based on her patented Golden Ratio Eyebrow Shaping Method and is widely credited for fuelling the multi-million dollar business that surrounds the category. Popularised through customer relationships with some of the world’s most recognisable faces, the ‘brow revolution’ she ignited has become a landmark contribution to beauty history. In 2014, ABH debuted its new colour make-up line on Instagram, cultivating a relationship with customers focused on product education, artistry, and responsiveness in delivering the ‘ultimate polished look’ for which the brand is known. ABH has received industry-wide recognition for digita linnovation and numerous accolades for products such as cult-classics Brow Freeze, Brow Wiz, Last Brag Mascara, and Liquid Lipstick.