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Boots: Proud partner of women's football

It's time to celebrate all things goal power!

Confidence is something that looks great on everybody, and here at Boots we believe that everyone has the right to feel good, which is why we are proud to partner women’s football for the next three years and inspire women and girls to get involved with the beautiful game – it’s a match made in heaven!

Did you know that 45%* of young women feel there aren’t enough role models? Or that teenage girls feel their confidence falls by 30%?** But 80% of young women feel more confident when playing in a football team*** and with more than three million active players in the UK, women’s football has never been more popular.

We founded our very own women’s sports teams back in 1894, and we now continue this proud heritage by supporting the 5 Women’s Football Associations across Great Britain, Northern Ireland and the Republic of Ireland.

So get ready to up your squad goals, unleash your best self and discover just how women’s football can give you a confidence boost. Game on!

* Research from Changing the Game for Girls, Women's Sport and Fitness Foundation

** Research from The confidence code for girls

*** Research from UEFA, The Psychological and Emotional Benefits of Playing Football on Girls and Women in Europe