Our iconic I-Divine eyeshadow palettes.
New shades. Improved formulas. Full colour payoff.
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Micro Fine Brow Pencil & 24-hour Nano Brow Disc
LIGHT THE FIRE
Turn it up with intense colour and poppin’ glow
We exist to inspire all make-up junkies to unapologetically express their individuality.
Those who stand up for what they believe in, hustle hard, do things their own way and own it.
For them, our make-up is a powerful form of self-expression, a creative outlet, and a true addiction.
Inclusivity is in our DNA—we are a driving force in the industry, providing high-quality impact colour, accessible to all make-up junkies.
Whatever your walk of life, we believe everyone should have the freedom to be able to express themselves without fear of judgment.