Tint over time


Volume Colourist Mascara

Instant Volume and tint over time

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Agree that bare lashes appear darker after 2 weeks*


Say this product is relevant to them**


Would definitely buy the product**

Rimmel Volume Colourist Mascara

Instant volume

Tapered lash-intensifying brush wraps every lash with blacker than black pigments, making them instantly fuller and longer.

Rimmel Volume Colourist Mascara

Over time

Lash-tint complex with natural colourant, gradually darkens the colour of your bare lashes to help them appear more visible from root to tip, from two weeks onwards of continuous usage.

*Based on average US consumer perception test, 155 women, aged 18-35.
**Based on UK consumer concept & in-use test, 161 women, aged 18-35.

Rimmel Volume Colourist Mascara

Behind the scenes with Georgia May Jagger

Rimmel Volume Colourist Mascara - Watch video

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