ICONIC LONDON’S BESTSELLERS
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Founded five years ago, ICONIC London quickly became the most Insta-famous brand for everyday make-up must-haves.
Loved globally for their glow products - the Illuminator (liquid pigment-packed highlighter) and Prep Set Glow (ultra-fine shimmer spray) - the brand have also championed the fluffy brow trend with Brow Silk, full and fierce pouts with their Lip-Plumping Glosses and revolutionised Blush with their sheer gel-to-watercolour formula.
Worn by Beyoncé, Megan Markle, Khloe Kardashian and Ariana Grande, the brand has an impressive, engaged online community and a world-class influencer and celebrity make-up artist network.