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NEW IS NOW

Meet our restyled collection. A whole new look for us, the same great results for you.

At John Frieda, we are proud to celebrate 28 years of revolutionary hair transformations; your vision and our expertise, the perfect match.

Now, we are thrilled to unveil a beautiful transformation of our own. Just like you, we aspired to look brighter, glossier, more vibrant. To stand out from the crowd. You’ll also notice that in our makeover, John Frieda stands out bigger than ever. 

Why? Because although every product is designed to deliver a unique transformation, they are all created under the same culture built on creativity, partnership with women and the simple belief that, together, we can do anything.

TAKE A LOOK AT YOUR FAVOURITE NEW LOOK JOHN FRIEDA PRODUCTS.

FRIZZ EASE

Customised frizz control, for truly transformational results 

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SHEER BLONDE®

Brighten your blonde tones for maximum blonde impact


BRILLIANT BRUNETTE®

Brunettes everywhere will shine. Transform the dull into the absolutely dazzling

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LUXURIOUS VOLUME®

Together we can give fine hair a life of luxury. Naturally fuller, thicker, more luxurious-looking hair


FULL REPAIR

Enriched with Omega-3 rich Inca Inchi Oil, the formulas reverse the look and feel of damage, giving your hair new life

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RADIANT RED®

Never surrender what makes you unique. Ignite and amplify your red


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