You are now leaving Boots.ie. BootsWebMD is UK specific, GP reviewed health information, providing information on a wide variety of health topics.
Preference is legendary for its lustrous colour results, and fade-resistant formula. Now enhanced with ultra cool tones, combining a mix of illuminating reflects for luminous colour that does not look dull. Experience the premium performance of Preference, with colour radiance for up to 8 weeks. Improved fragrance for a better colour experience.
Hair colorants can cause severe allergic reactions.
Read and follow instructions.
This product is not intended for use on persons under the age of 16.
Temporary “black henna” tattoos may increase your risk of allergy.
Do not colour your hair if:
You have a rash on your face or sensitive, irritated and damaged scalp,
You have ever experienced any reaction after colouring your hair.
You have experienced a reaction to a temporary “black henna” tattoo in the past.
You must do an allergy alert test without fail 48 hours before each use of this product (read and follow the instruction leaflet).
Remember to buy this product in advance in order to do the allergy alert test 48 hours before use.
The Developer Crème contains hydrogen peroxide
The Colourant Gel contains: phenylenediamines, resorcinol, and ammonia.
Avoid contact of the product with eyes. Do not use to dye eyelashes or eyebrows.
Rinse eyes immediately and thoroughly if product comes into contact with them.
Wear the gloves supplied in the box.
Rinse hair well after application.
Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair.
Do not use if your hair has been coloured with henna or with a progressive hair colorant.
Keep out of reach of children.
1055784 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl BIS(n-Hydroxyethyl-p-Phenylenediamine) HCL, Hydroxybenzomorpholine, Eugenol, Ammonium Acetate, Pentasodium Pentetate, Linalool, Alpha-Isomethyl Ionone, p-Phenylenediamine, Resorcinol, Citronellol, Erythorbic Acid, Parfum / Fragrance, F.I.L. C32833/1
178914 - Developer Crème: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25 Tetrasodium Pyrophosphate, Glycerin, F.I.L. C13169/25
1089359 - High Shine Elixir: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Ethylhexyl Methoxycinnamate, F.I.L. C48976/1
487419/A - High Shine Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparaben, Trideceth-12, Chlorhexidine Dihydrochloride, Camphor Benzalkonium Methosulfate, Limonene, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance F.I.L. C18845/3
Please check back of pack for up to date ingredients
The item can be delivered to all addresses within the Republic of Ireland.
€10.99 or 1,099 points
Please use this overlay to check for product availability
Collect in store
L'Oréal Paris Preference Viking 9.1 Light Ash Blonde
Collect 40 points with this purchase
Copyright © The Boots Company PLC. All rights reserved. Boots.ie is a trading name of Boots Retail (Ireland) Limited. Registered office: Unit 2F, Block 71A, Parkwest Business Park, Nangor Road, Dublin 12, Ireland. Registered in Ireland: company number 363449. Registered VAT number IE6383449Q.