i-DIVINE JUST GOT A MAKEOVER & A HUGE UPGRADE!

Our new look palettes come in six distinctive colour combinations with a new and improved formulation, delivering a stronger colour pay-off for all skin types and tones.

You asked and we listened. We want to share with you the reasons behind changing our i-divine eyeshadow palettes:

• We’ve improved the formulation which means our i-divine palettes are now vegan

• We’ve enhanced the colour pigment to the NEXT LEVEL for full colour pay-off

• We’ve reduced the plastic and given you more product. Our outer packaging is now 100 percent Forest Stewardship Council certified

• They have a highly milled formula meaning minimal fallout and easy blending

• Finally, we’ve upgraded and added shades to make sure they include ON TREND colours

MAKING WAVES

This palette replaces our ‘ORIGINAL’ palette.

This palette is for those who like to stand out and always feel glamourous. There’s nothing ‘original’ about it really.


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TRIPPIN’

A completely new colour mix that has you covered no matter what your vibe.


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LEVEL UP

This replaces our ‘A NEW DAY’ palette and we know you’re gonna love this one. With a mix of smokey purples, neutrals and pinks it’s bound to hit the spot.


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HIGH FLYER

Replacing our ‘GOODNIGHT SWEETHEART’ and ‘OH SO SPECIAL’ palettes, these colours will leave you FLOORED.

A stunning mix of purples, pinks and blues to make your eyes pop. Let’s not forget that gorgeous, glam gold to really finish your eye look off.


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GROUNDED

Replacing our ‘ALL NIGHT LONG’ palette, our new ‘GROUNDED’ colour mix gives you an earthy range of shades, covering more than browns alone.


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ROYAL FLUSH

This replaces our ‘CHASING THE SUN’ eyeshadow palette.

Did someone say summer?! These FIREY tones are POPPIN’.


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WONDERING WHICH EYESHADOW PALETTE WILL REALLY SUIT YOUR EYE COLOUR? WE GOT YOU

These are our recommended matches but of course, you do you.

All eye colours: MAKING WAVES

There’s something to make all eye colours stand out with this palette.

Brown & hazel eyes: GROUNDED & HIGH FLYER

Metallics, purples and earthy colours compliment and highlight a brown eye colour. So many colours suit brown eyes but greens, blues, browns and purples really flatter them.

Blue eyes: ROYAL FLUSH & LEVEL UP

Warmer tones really make blue eyes pop. Orange and pink tones make blue eyes look extra bright.

Blue & brown eyes: TRIPPIN

A whole new mix of shades to cover you whatever your eye colour, from the hottest reds and browns to ice cold blues to bring out the boldest best in blue and brown eyes.

Green eyes: HIGH FLYER

Purples, metallics and browns are a perfect match for a green eye colour. These colours make green eyes glisten.