Schwarzkopf LIVE Intense Colour 086 Pure Purple Hair Dye


Triple Advantage Card points when you buy 2 selected Schwarzkopf LIVE


Pharmacy product

In order to buy non-prescription medicines you must be a registered user of our site as we are obliged to record your transaction history. We also ask that you complete our questionnaire so our pharmacy team can check that this product is suitable for you to buy.

Will you be claiming the VAT back?

Disabled or chronically sick people can claim VAT relief on purchases for personal or domestic use that are applicable to their disability or sickness.

Maximum quantity reached

Add to basket
Check store stock

Collect 28 Boots Advantage Card points with this purchase

Arrow Product details

Now in HD, Pure Purple offers extra long-lasting, intense colour and amazing shine, so you can show off your inner confidence with ease. The LIVE Color XXL HD Technology intensively saturates each hair strand for high-definition colour that’s highly fade resistant. After colouring the ultrashine HD after treatment conditions and smoothes the hair structure, for colour that stays intense and shines!

We recommend LIVE Color XXL Pure Purple 86 for:

  • Light Blonde

  • Medium Blonde

  • Dark Blonde

The colour result depends upon your natural hair colour. For long or thick hair we recommend using two packs.

How to use

• Before applying your colour, cover your clothing with an old towel and put on the gloves supplied.
• Apply LIVE Color XXL HD to dry, unwashed hair. Squeeze the contents of the color crème tube into the developer lotion bottle. Shake well until the color crème and developer lotion are thoroughly mixed.
• Whether it is a first time application or a root regrowth application, follow the instructions in the leaflet enclosed to ensure your desired colour result.
• Once the development time is completed, add lukewarm water to the hair and massage the hair into a lather.
• Rinse thoroughly until the water runs clear and then massage the LIVE conditioner into the hair. Leave for 2 minutes and then rinse again.

Please always read the enclosed instruction leaflet thoroughly before use.

Conduct an allergy alert test 48 hours before each time you colour, even if you have already used colouring products before. So remember to buy the product 48 hours in advance


Colour Cream: Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate, Ceteareth-20, Octyldodecanol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Ethanolamine, Sodium Laureth Sulfate, 1-Naphthol, Sodium Cetearyl Sulfate, Serine, Prunus Armeniaca Kernel Oil, Parfum, Oleic Acid, Potassium Stearate, Glycerin, Sodium Sulfite, Tetrasodium EDTA, Carbomer, Potassium Hydroxide, Ascorbic Acid, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Sodium Sulfate, Benzoic Acid

Developer: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Disodium Pyrophosphate, Sodium Cetearyl Sulfate, Disodium EDTA, Sodium Benzoate, Phosphoric Acid

After Treatment: Aqua, Cetearyl Alcohol, Quaternium-87, Isopropyl Myristate, Prunus Armeniaca Kernel Oil, Panthenol, Distearoylethyl Hydroxyethylmonium Methosulfate, Sodium PCA, Citric Acid, Stearamidopropyl Dimethylamine, Phenoxyethanol, Parfum, Methylparaben, Ceteareth-20, Glyceryl Stearate, Polyquaternium-37, Dicaprylyl Carbonate, Lauryl Glucoside more less

Delivery options

Order & Collect
€2.50 or free if you spend €25 or more from your choice of 85 Boots stores

Standard Delivery
€5 or free when you spend €50 or more

For more information see our delivery help or view our returns policy.

Schwarzkopf LIVE Intense Colour 086 Pure Purple Hair Dye 4.7 5 7 7
Fantastic Bright Purple ! I love Schwarzkopf hair dyes, they have always worked brilliantly on me and come out as stated on the box, I have been using Cyber Purple for the last 9 months and I loved it, then I saw this new slightly lighter shade had been released, so decided to try it, and I wasn't disappointed ! I wasn't sure how well it would come out because my hair was pretty dark to start with, but despite that it still came out a really rich purpley/pink colour, and what's better is the fact the purple didn't fade, at all ! I've been dying my hair many years with all different brands and have come to expect bright colours, especially those with a red base, to wash out and fade very quickly, and usually go a muddy rusty brown kinda colour not long after first dying it, but I've had this in my hair for about 6 weeks now, and it may have got lighter in general as time has gone on but the actual purple vibrancy hasn't faded at all ! And I wash my hair every other day. Another good thing about this dye is it's one of those ones where it won't come out dark. Not sure how to explain this, but with the Cyber purple for example, it has a very dark base, the type where when you first apply it to your hair its nice and bright but when its developing it will go a black colour near the end just before washing it out and if left on to long or you already have damaged hair it can tend to go more black rather than purple, but this doesn't have that. The solution while developing STAYS bright purple throughout the developing time rather than turning darker, and therefore there there doesnt seem to be a risk of it coming out darker than expected. Solution wise its nice and thick as per usual by XXL dyes, and doesnt drip everywhere. Smells great and leaves my hair in really good shiny condition. I have fairly long hair thats below shoulder length and there was more than enough of the solution for me. My only problem with XXL hair dye packs is the god awful gloves they come with that seem to rip and leak at the joints EVERY time XD PLEASE change the gloves, Schwarzkopf !! Other than that, a great hair dye and it's SO nice to finally have a PERMANENT vibrant purple hair dye that STAYS vibrant and doesn't wash out !! Well done :) December 7, 2013
Very bright be prepared! I bleached my hair before I out this on as I had almost black hair and I wanted to get the full effect. I've used cyber purple before so was keen to try a new purple shade. This is very bright! It's more pink than purple and a very bright pink at that! I don't know what it's going to look like once I start washing it but ill just have to wait and see! December 22, 2013