Schwarzkopf LIVE Color XXL Ultra Brights 91 Raspberry Rebel Semi-Permanent Red Hair Dye


3 for 2 on selected haircare - cheapest free


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Schwarzkopf LIVE Ultra Brights 091 Raspberry Rebel Hair Dye

The no commitment, semi-permanent formula lasts up to 15 washes and is extremely versatile.

From a full head colour application; to vibrant dip-dye or just a top up of your current colour.

Go vibrant or mix with the in-pack conditioner to create your custom pastel tone!

  • Semi-permanent (lasts up to 15 washes
  • Built-in Electrifying Pigment
  • Create a bold bright colour, or your own custom pastel shade
  • Hair is left full of shine!

For a natural colour result, apply LIVE Ultra Brights on unbleached hair. Shades 095 and 096 should only be used on bleached hair. For long or thick hair we recommend using two packs. The intensity of the colour result depends on the developing time and your current hair colour and structure. For intense, electrifying hair colour, apply on pre-lightened or highlighted hair. We advise that you test the intensity level on a small section of hair.

Wear a gown or towel during application. Always use an old towel when drying hair, since the colour will leave stains on your fabrics. Always wear the protective gloves provided throughout the whole colouring process, as Ultra Brights can stain. Protect forehead area and ears with petroleum jelly to prevent staining of skin. Do not apply directly to scalp. Do not rub into scalp or it will stain. It is very important to make sure the water runs clear every time after you shampoo.

Avoid contact with clothing, plastic or absorbent surfaces as product may stain. In event of spillage, rinse immediately with cold water. LIVE Ultra Brights will bleed into clothing and bedding if your hair is wet or damp. Make sure hair is fully dry before getting dressed or going to bed.

LIVE Ultra Brights generally washes out within 15 washes. In exceptional cases, the colour may last a lot longer depending on your current hair colour and structure (especially if you are colouring your hair for the first time or your previously coloured hair has completely grown out). Colour stains on the skin can be removed with water or skin toner on a cotton pad. Use of lightening products is not recommended to remove the colour. For more tips on colouring go to

Vibrant Results

To achieve an extremely vibrant result, you should use the product on pre-lightened or highlighted hair.

To Create A Pastel Result

To achieve a pastel result on prelightened hair, ensure hair is damp. For shades 091, 092, 093 and 094 carefully mix a pea-sized amount of LIVE

Ultra Brights Colour Cream with the Caring Shine Conditioner on your hand and massage well into your hair. For shades 095 and 096 you will need two pea-sized amounts of the Colour Cream. Leave in for 1–5 minutes and then rinse.

Full Head Application

For hair longer than chin length, we recommend using two packs. Apply Colour Cream directly onto damp hair.

Create Dip Dye

Take a section of hair that you wish to colour and place a foil strip underneath. Dip the brush into the bowl containing the colour cream and brush the tips of the hair with it. Then fold the foil strip so that the tips are wrapped in the foil.


Squeeze the required amount of Colour Cream into the bowl. Tear aluminium foil strips 10–15 cm wide and slightly longer than your hair. Select the hair sections you want to colour and place a foil strip underneath each one, close to the roots. Dip the applicator brush into the bowl containing the Colour Cream and brush a sufficient amount of Colour Cream onto your chosen hair section, ensuring that it is evenly covered.

Try to avoid staining the scalp. Then fold the foil strip so that the hair section is wrapped in the foil.

How to use

• Wash your hair with a mild shampoo and towel dry it. • Before applying your colour, cover your clothing with an old towel and put on the gloves supplied. • Pierce the Ultra Brights colour creme tube with the reverse of the cap. • Follow the instructions in the leaflet enclosed for customised looks like streaks, dip dye or full head application. • Once the development time is completed, add lukewarm water to the hair and massage the hair into a lather. • Rinse thoroughly until the water runs clear and then massage the LIVE Ultra Brights conditioner into the hair. Leave for 2 minutes and then rinse again. Please always read the enclosed instruction leaflet thoroughly before use.Conduct an allergy alert test 48 hours before each time you colour, even if you have already used colouring products before. So remember to buy the product 48 hours in advance.

Hazards and Cautions

Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Do not colour your hair if:

  • you have a rash on your face or sensitive, irritated and damaged scalp,

  • you have ever experienced any reaction after colouring your hair,

  • you have experienced a reaction to a temporary “black henna” tattoo in the past.

Do not use to dye eyelashes or eyebrows. See bottom of pack for full list of ingredients. Keep out of reach of children.


Colour Creme: Aqua, Coconut Alcohol, Cetearyl Alcohol, Cocamidopropyl Betaine, Ceteareth-20, Laureth-2, Ethanolamine, Methylparaben, Polyquaternium-6, Sodium Chloride, Propylparaben, Carbomer, Basic Red 51, Parfum

Conditioner: Aqua, Cetearyl Alcohol, Quaternium-87, Propylene Glycol, Bertholletia Excelsa Seed Oil, Oenothera Biennis Oil, Panthenol, Isopropyl Myristate, Distearoylethyl Hydroxyethylmonium Methosulfate, Citric Acid, Phenoxyethanol, Stearamidopropyl Dimethylamine, Methylparaben, Ceteareth-20, Glyceryl Stearate, Parfum, Linalool, Hexyl Cinnamal, Limonene, Benzyl Cinnamate, Benzyl Alcohol, Citronellol more less

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Schwarzkopf LIVE Color XXL Ultra Brights 91 Raspberry Rebel Semi-Permanent Red Hair Dye 3.7 5 15 15
Great colour, even on natural hair. I applied this to naturally dark blonde/light brown hair and my hair came out more red then pink but I still love it. I was suprised how bright it came out as it is just temporary and I did not bleach beforehand! The box does say that the result will not be as vibrant on natural hair but it still came out pretty vibrant on mine! If you wanted it really pink rather then pinky red then you will probably have to bleach your hair first. The colourant is quite thick but it is non drippy which means less mess. My hair is shoulder length and I just about covered it all so if you have thick hair or longer hair you would need 2 boxes. October 28, 2012
Its alright This hairdye is brilliant once you have first applied it onto your hair, however after the first week it starts to fade then when it comes to the second week the colour completely goes. So it's needed to be done again and again which becomes pretty pricey. Even though it is a semi-perminant it should last 6-8 weeks like it states on the box but doesn't. November 8, 2012
Highly disappointed I have been dying my hair for nearly five years, and never used anything other than Schwartzkopf and always permanent colourings, I fancied using a different colour, so opted for this although it is semi-permanent, I decided to give it a try. I brought 2 bottles as I have fairly long hair. I liked the fact that there was nothing to mix the formula with like some of the other colours in this brand, and it was practically drip free. A lot less messy to deal with! I dyed my hair blonde 4 days ago, before dying it this colour only 3 days ago. When it was dried, I adored the colour, agreed I would definitely use a semi-permanent Schwartzkopf if it came out this good. I was HIGHLY disappointed when after washing my hair once after it was dyed, the bottom half of my hair has faded very much. It looks like I have two different colours in my hair. I have decided that I will buy this dye again to see if it's a faulty error. But I am not impressed so far! January 3, 2013
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