RITUALS

At Rituals, we believe that happiness can be found in the smallest of things. It’s our passion to turn everyday routines into more meaningful moments, helping you to slow down and live a more soulful life. We do this by taking inspiration from ancient Eastern philosophies and we’ve created an extensive collection of luxurious yet affordable products for home and body. We aim to enrich your life through unique signature fragrances that are carefully designed and composed by the world’s finest perfumers. We believe it’s incredibly important for you to take time for yourself, to calm your mind, indulge your senses and energise your body. Whether you’re taking a nice long bath or creating a homey atmosphere with the rich scent of incense, we hope to help you find happiness, every day.

Signature fragrances

We invite you to discover our core collections:


Energising - The Ritual of Mehr

Renewing - The Ritual of Sakura

Rebalancing - The Ritual of Ayurveda

Calming - The Ritual of Jing

Invigorating - The Ritual of Samurai

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Our products

Our product range has been designed to make you feel good whilst taking a moment to slow down.

Cleanse, exfoliate and care for your skin, with our bath and body range or our beautifully wrapped gift sets.

Fragrances – enrich your skin with your favourite fragrance from The Rituals Eau de Parfum (EDP) range or a delicate hair and body mist.

Home – turn your house into a soulful home with our home range.

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Rituals cares

We’re always striving to make environmental improvements that foster a sustainable future. We aim to better ourselves every day, to care for both people and planet, with the help of our three sustainability pillars: Clean, Conscious and Caring. We develop clean, quality, eco-friendly products, carefully formulated with natural ingredients; we make sustainable and conscious choices whilst designing our packaging and throughout the course of our business; we also care about, support and develop programmes to contribute to soulful societies.