Rimmel Volume Shake mascara gives lashes a beautiful Clump-free volume, from first to last use! Perfect for everyday volume. Use the Volume Defining brush to load bare lashes with a generous coat of volumising formula to build beautiful natural-looking volume.

If you hate to throw away half-used mascara because it dries out or simply isn’t as good as new, this volumising black mascara is perfect for you.  

Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving.

Rimmel is not perfection or intimidating,  it is like  London : young, urban, eclectic, edgy.

It is expression with no rules, it is real, it is accessible. Get the London Look.
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