OGX Ever Straight Brazilian Keratin Therapy Shampoo 385ml

385 ML | €26.70 per 1L

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Ever straight Brazilian keratin therapy shampoo.

An exclusive blend of antioxidant rich coconut oil along with lush keratin proteins to help strengthen and soften the hair, while avocado oil and cocoa butter smooth the cuticle for straight, strong tresses, adding a brilliant glow and luminescent shine.

Unique blend of Natural & Sulfate Free Surfactants for longer lasting smooth, frizz free hair.

Why We Love It... It's an amazing keratin therapy originating from the Amazon rainforest.

Why You Want It... This rich formula of Brazilian coconut oil and keratin proteins to smooth and help strengthen your curly or wavy tresses.

What's In It For You... Transform your hair into silky smooth locks with this exclusive blend of coconut oil, rich keratin proteins, avocado oil and cocoa butter.

What It's In... OGX bottles are eco-friendly, manufactured from materials containing recycled post-consumer resin. All labels are printed utilizing environmental inks and compostable label film made from annually renewable resource corn, not from petrochemicals.

How to use

What You Do... Apply OGX Shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Conditioner.

For best results, use in conjunction with other OGX Brazilian Keratin Therapy products.

Hazards and Cautions

Warning: avoid contact with eyes. In case of contact with eyes, rinse immediately.


Aqua (Water)

Disodium Laureth Sulfosuccinate

Sodium C14-16

Olefin Sulfonate

Cocamidopropyl Betaine

Cocamidopropyl Hydroxysultaine

Dimethicone Copolyol

Cocamide DEA

Glycol Distearate

Hydrolyzed Keratin (Protein)

Theobroma Cacao (Cocoa Butter) Extract


Cocos Nucifera (Coconut) Oil

Persea Gratissima (Avocado) Oil

Aloe Barbadensis (Aloe) Leaf Extract


Polyquaternium 11

Cetyl Alcohol

Guar Hydroxypropyltrimonium Chloride


DMDM Hydantoin

CI 42090 (Blue 1)

CI 16035 (Red 40)

CI 19140 (Yellow 5)


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Delivery options

Order & Collect
€2.50 or free if you spend €25 or more from your choice of 85 Boots stores

Standard Delivery
€5 or free when you spend €50 or more

For more information see our delivery help or view our returns policy.

OGX Ever Straight Brazilian Keratin Therapy Shampoo 385ml 3.7 5 27 27
Fantastic shampoo! I have very fuzzy, curly hair which is normally very dry. I have tried lots of "straightening" shampoo before but none has ever made any difference to my hair - until now! I have washed my hair twice with this shampoo and the corresponding conditioner and the change has been amazing! My hair is so much easier to straighten and blow dry and sits much better for much longer! I will definitely be buying this again! October 20, 2011
Magic shampoo i have used this shampoo for at least 8 weeks and i was amazed , i have a very thin fizzy hair and because i couldn t afford the keratine treatment i thought i will give the shampoo and conditionner (that i bought somewhere else) a try and i couldn t believe the result my hair is really soft, very less fizz, manageable and was getting thiker wash after wash, this is my favourit shampoo and conditionner. I LOVE IT December 7, 2011
Lovely shampoo This shampoo is really moisturising, smells lovely and reduces frizz, made my hair easier to straighten and I would recommend. February 6, 2012
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