Preference Platinum Extreme Platinum Blonde Permanent Hair Dye
3 for 2 on selected haircare - cheapest free
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Reveal your inner blonde goddess with our new generation of supreme lightening technology, with up to 6 levels of lift. Keep colour and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.
With a luxurious fragrance to help enhance your lightening experience.
- With high shine elixir
- Absolute platinum, lustrous shine
- Supreme lightening with brass-defying care
- Lightens up to 6 levels
How to use
Test 48 hrs before use
Hazards and Cautions
Important: This product contains persulfates and direct colourants. It can cause an allergic reaction which in certain rare cases may be severe.
It is essential to follow the precautions below:
Do not use if:
You are sensitive to persulfates or have previously experienced a reaction to a lightening product.
You have a rash on your face or sensitive, irritated and damaged scalp,
You have ever experienced any reaction after colouring your hair.
For all questions relating to your personal sensitivity, consult a doctor.
The brass-defy conditioner contains direct colourants.
You must do a skin allergy test without fail 48 hours before each use of this product (read and follow the instruction leaflet).
Remember to buy this product in advance in order to do the skin allergy test 48 hours before use.
The lightening mixture contains, hydrogen peroxide and persulfates.
Do not inhale or ingest.
In case of ingestion, do not induce vomiting and seek immediate medical attention.
Wear suitable gloves supplied in the carton.
Avoid contact of the product with eyes.
Do not use to lighten the eyelashes or eyebrows or any usage other than lightening the hair. To do so may cause blindness.
Rinse eyes immediately and thoroughly if product comes into contact with them.
If you wear contact lenses, take them out before rinsing the eyes.
In case of intense stinging, swelling, or burning sensation on the scalp or respiratory problems, rinse immediately with warm water and stop use. Before doing another lightening, consult a doctor.
Do not exceed development time. Rinse hair very carefully with warm water.
Do not use on hair that is very fine and fragile, sensitised, straightened or just after a perming process.
Do not use if the hair has been coloured with henna or a progressive hair colourant.
Never keep any mixture after application.
Keep out of reach of children.
Do not use on children
Lightening Powder: Formula No: 1113401, Potassium Persulfate, Sodium Metasilicate, Sodium Persulfate, CI 77891 / Titanium Dioxide, Silica, Kaolin, EDTA, F.I.L. Code: C54017/1,Lightening Crème: Formula No: 1113465, Aqua / Water, Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Deceth-3, Laureth-12, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate, Pentasodium Pentetate, Carbomer, Parfum / Fragrance, F.I.L. Code: C54016/1,Developer Crème: Formula No: 1071243, Aqua / Water, Paraffinum Liquidum / Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Steareth-20, PEG-4 Rapeseedamide, Tocopherol, Sodium Stannate, Polyquaternium-6, Pentasodium Pentetate, Phosphoric Acid, Tetrasodium Pyrophosphate, Hexadimethrine Chloride, Glycerin, F.I.L. Code: C41208/1,Brass-defy Conditioner: Formula: 1102469, Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetyl Alcohol, C12-15 Alkyl Benzoate, Isopropyl Alcohol, Hydroxyethylcellulose, Trideceth-6, Guar Hydroxypropyltrimonium Chloride, Linalool, Hexyl Cinnamal, Chlorhexidine Digluconate, Benzyl Alcohol, Citric Acid, Butylphenyl Methylpropional, Cetrimonium Chloride, Limonene, Geraniol, Amyl Cinnamal, Benzyl Benzoate, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium, Methosulfate, Sodium Hydroxide, Parfum / Fragrance, F.I.L. Code: C54188/1,Hi-Shine Elixir: Formula No: 1089359, PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Ethylhexyl Methoxycinnamate, F.I.L. Code: C48976/1,Please check back of pack for up to date ingredients