Preference Glam Bronde 05 Dark Brown Permanent Hair Dye


3 for 2 on selected haircare - cheapest free


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As glamourous as a brunette, as beautiful as a blonde, it's the Glam Bronde look. Bronde is the latest fashionable shade between a brunette and a blonde, achieved by adding blonde layers at the stroke of a brush. Preference new Glam Bronde kit combines blended tones with a High-Shine Complex giving optimal lightening and luminous hair.

Hazards and Cautions

Important: This product contains persulfates, it can cause an allergic reaction which in certain rare cases may be severe.

It is essential to follow the precautions below:

Do not use if:

You are sensitive to persulfates or have previously experienced a reaction to a lightening product.

You have a sensitive, irritated or damaged scalp.

For all questions relating to your personal sensitivity, consult a doctor.

The lightening mixture contains ammonia, hydrogen peroxide and persulfates.

Do not inhale the powder

Wear suitable gloves supplied in the carton

Do not use to lighten eyelashes or eyebrows or any usage other than lightening the hair.

Do not use to lighten the beard of moustache.

Do not use to lighten the whole head of hair.

Avoid contact with eyes.

Rinse eyes immediately and thoroughly if product comes into contact with them.

Do not exceed development time. Rinse hair very carefully with warm water.

In case of intense stinging, swelling, or a burning sensation on the scalp or respiratory problems, rinse immediately with warm water and stop use. Before doing another lightening, consult a doctor.

Do not use on hair that is very fine or fragile, sensitised, straightened or just after a permanent wave.

Do not use if the hair has been coloured with henna or a progressive colourant.

Never keep any mixture after application.

Keep out of reach of children.

Do not use on children.


1175142 - Crème Colourant: Aqua / Water, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, CI 77891 / Titanium Dioxide, 2,4-Diaminophenoxyethanol HCL, M-Aminophenol, P-Aminophenol, 4-Amino-2-Hydroxytoluene, Ascorbic Acid, Sodium Metabisulfite, Thioglycerin, Toluene-2,5-Diamine, Dimethicone, Pentasodium Pentetate, Linalool, n,n-BIS(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Carbomer, Resorcinol, Butylphenyl Methylpropional, Parfum / Fragrance F.I.L. C169927/1

437013 - Developer Crème: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin, F.I.L. C28427/17

487419/A - High Shine Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparaben, Trideceth-12, Chlorhexidine Dihydrochloride, Camphor Benzalkonium Methosulfate, Limonene, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance, F.I.L C18845/3

Please check back of pack for up to date ingredients more less

Delivery options

Order & Collect
€2.50 or free if you spend €25 or more from your choice of 85 Boots stores

Standard Delivery
€5 or free when you spend €50 or more

For more information see our delivery help or view our returns policy.

L'Oréal Paris Preference Glam Bronde 05 1.8 5 15 15
Unfortunately didn't do anything I really wanted to try this and having searched in stores it was hard to get this one for medium brown hair so I brought it online. I was really looking forward to going 'bronde' and had used their ombré kit previously so wasn't worried as I know how easy to follow their instructions are. I followed the instructions and with the help of my husband (for the back) I applied it. After 25 minutes I checked it as suggested and couldn't see any different in colour so kept it on for the full 45 minutes. I washed it off and my hair is still the same colour as it was to start. Really dissapointed as I spent nearly £8 plus an hour for nothing. June 20, 2015
Does nothing I have medium brown hair and wanted some subtle highlights. I definitely got subtle. After reading the previous comment I left my hair dye on for almost an hour, and after washing it off I was disappointed that nothing had changed. The application was easy but I am used to doing my own hair and it could be tricky for someone who is not used to doing it on their own. However no highlights for me, you can very very very slightly see a small glisten of colour in the right lightening but obviously not what I paid for. Currently sat with the next shade up (No.4) on to see if this makes a difference. Thank god for 3for2 offer because I have colour No.3 just incase! July 3, 2015
Extremely disappointing product I have brown hair and just wanted some highlights in a lighter brown colour. I expected I would be able to achieve this result easily with this product as all I wanted was just highlights in a lighter shade than my hair (not blonde) but I was wrong. I left the product cream on my hair for 45 minutes in total but I cannot see any changes to my hair at all. I've had highlights before and I dye my hair every 1-2 months, my hair has never had any problem with absorbing colours so all I can say is that this product is completely useless and a waste of time. Luckily it wasn't expensive, I definitely won't be buying it again. July 11, 2015
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