Lancôme are on a mission to make women in Britain love their age – it's not about hiding it, it's about loving it and embracing who you are.

Lancôme have developed their Advanced Génifique serum to give glowing skin, no matter your age, ethnicity or skin type – so you can feel your most beautiful.


Finding the right skincare should make you feel confident in your skin – confident enough to feel proud of the age you are! Visit a Lancôme counter today to try it for yourself and enjoy a free 15-minute skin pampering session.

Watch Hollywood stars Lily Collins, Lupita Nyongo, Kate Winslet and Penelope Cruz as they reveal their ages!

How to apply advanced Génifique Serum

After cleansing, apply one drop of Advanced Génifique serum evenly across your face and neck and gently massage in the formula. Follow with your chosen face cream.