L.A. PACIFIC


Say hello to your new bestie - L.A. Pacific, the oral beauty brand that wants to make you smile.


Inspired by California sunshine and good times, L.A. Pacific is centred on your wellbeing and confidence. We’re kind to teeth and to the planet — we definitely pass the vibe check.


Everyone loves having a pearly-white smile! But often, the harsh chemicals found in whitening gels, pastes and powders can be damaging to your oral health and to the planet. That’s where L.A. Pacific comes in.


Our products are designed to give you a gorgeous smile while eliminating the need for damaging substances such as hydrogen peroxide which can cause undue sensitivity. We utilise active enzymes to remove stains from the teeth, bringing them up brilliantly so you can smile in every selfie from here to infinity!


We’re here to redefine oral beauty for the better, period. We want to save the world one smile at a time. That means:

NO hydrogen peroxide

NO harsh chemicals

FULLY recyclable packaging


We’re serving confidence. We’re serving kindness. We’re serving self-care. All. Day. Long.


*Our claim is based on a test of 50 users. Results may vary and we cannot guarantee the same experience for all users.