John Frieda Recharge your red. Our Red Boosting Shampoo, with Pomegranate Extract & Vitamin E, gently protects, preserves & enhances red shades to extend the life of your red colour.

For red hair that shines with health, the Red Boosting Shampoo also contains 18-MEA Technology. 18-MEA is a natural part of the hair’s structure and can be stripped away in the colouring and lightening process. 18-MEA provides a natural water-repelling barrier to the surface of the hair; without it, damaged hair may not attract the oils it needs. The Red Boosting Shampoo helps the hair repel unwanted water for greater shine and smoothness.

Safe for use on natural or colour-treated hair.

The revolutionary Radiant Red collection protects and replenishes every hair strand so redheads can rock their vibrant and unique colour with confidence.