JML Simply Straight Heated Ceramic Hair Straightener Brush


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Arrow Product details

Simply Straight is the perfect solution to the worry of heat damage from flat straightening irons and the hassle of taking a straightener and a brush wherever you go.

Keeping your hair styled and straight can feel like a full time job. But avoiding losing that perfect look when you need it most means carrying a straightener and a brush with you for touch-ups and last minute styling.
Simply Straight is the ideal solution. Combining the hair-friendly ceramic coated bristles of the styling brush with the straightening effect of safe, controlled heat means your hair will always be exactly as you want it. And, unlike the harsh ironing effect of traditional flat straighteners, the open face of Simply Straight wont damage or burn your hair and there's no need for chemicals or moisturizers.

With a safety cut off function and a display that tells you the precise temperature, from a cool setting for softening kinks and waves, up to a high 185°C for hard-to-control thick hair, you can style and straighten with confidence. And because it's two applications in one, the compact design means you can take it with you and top-up your look whenever you want.


  • Ceramic coated bristles
  • Set the temperature to suit your hair type -Temperature control from 150°C-185°C  
  • Auto shut-off safety feature  
  • LCD display  
  • Compact and great for travel  

What's in the box?
  • Simply Straight heated ceramic coated brush  

Delivery options

Order & Collect
€2.50 or free if you spend €25 or more from your choice of 85 Boots stores

Standard Delivery
€5 or free when you spend €50 or more

For more information see our delivery help or view our returns policy.

JML Simply Straight: Heated Ceramic Hair Straightener Brush 3.7 5 40 40
Surprisingly good! Just before I start this review I have shoulder length thick curly hair. I am a huge fan of ghd and have been using them for 16 years. When I was sent this brush I imagined it would be one of those fad ideas. I opened the box and was quite surprised. It's very robust and well made. It is a bigger than a regular hair brush and I found it heavy. So I sectioned my hair and prepped it. I did my hair in about 4 inch sections. I brushed through my hair before I actually used the straightening brush as otherwise it would have got completely tangled constantly. It straightened my hair well. It took about the same time as regular straighteners. For the price they do a good job! The only down side I found was because there it no 'clamping' my hair didn't feel as smooth. That could be down to my hair type though. Overall very good, looses a star just for the fact that it didn't leave a smooth enough finish for me personally! Hope this helps :) August 15, 2016
Really impressed works great I wasn't too sure how well this would work on my hair, I straighten regularly and find it difficult to find hair irons that will completely tame my hair but this worked great. I am looking forward to continuing to use it to see if there really is no heat damage at all, but after the first few uses my hair doesn't feel dry or brittle which is really great! Love the overall look of a product too! August 15, 2016
Does not work so well for thick curly/coily hair Before i get into the results i got with this, i will just state that the brush itself is very easy to use and heats up very quickly! It is a bit on the heavy side, but i guess that should be expected for the function it serves. I have very thick unruly curly hair which i can never get bone straight, thus I did not have any crazy notions of getting bone straight hair with this brush. However i had hoped my hair would be much straighter than the semi wavy and frizzy results i got. I tried using it on both damp and dry hair but i had the same wavy results each time. I also noted that for my hair type, the brush worked a bit better (less tension and easier to glide through) when i added some coconut oil to my hair. Probably works best if your hair isn't super thick and curly. August 15, 2016
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