Introducing the new faces of Fenty Beauty in the UK

Last year, Fenty Beauty and Boots toured the nation to find the next Fenty faces of the UK. Now, our seven winners (all real Fenty customers!) are finally making their debut.


Say hello to the new additions to the Fenty Fam: Sahara, Kez, Christian, Priscilla, Nicky, Denola and Maxine!

Behind the scenes

Sahara Malcom-Smith

Bedford

Graphic Designer

Pro Filt’r Soft Matte Shade 240

“As a black woman, a brand like Fenty Beauty means a whole lot to me. It’s so important and exciting to get to see people like me being celebrated. We are beautiful people. Fenty Beauty is one of the few brands that authentically and genuinely says that and means it.”


WATCH NOW

Shop Sahara’s look

Kez Sangha

Coventry

Sales Associate and Graduate

Pro Filt’r Soft Matte Shade 240

“I still remember the feeling I had when I first saw the Fenty Beauty campaign. I saw people that looked like me and my friends. We finally didn’t have to struggle to find shades that suited our skin tones. I remember how happy that made me feel.” 


WATCH NOW

Shop Kez’s look

Christian McNally

Belfast, Northern Ireland

Fashion Graduate

Pro Filt’r Soft Matte Shade 175

“Fenty Beauty is a brand I adore for its value, self-expression and inclusivity. I love that it promotes make-up to have fun and enhance your inner beauty without trying to hide yourself.”


WATCH NOW

Shop Christian’s look

Priscilla Oluwasola

Manchester

Social Media Executive

Pro Filt’r Soft Matte Shade 445

“Growing up it was very disheartening going into stores, unable to find my shade. Fenty Beauty is the first brand where I could find my foundation shade without having to mix products together.”


WATCH NOW

Shop Priscilla’s look

Denola Grey

Hackney, London

Actor

Pro Filt’r Soft Matte Shade 390

“As an unconventional Nigerian man, seeing Fenty Beauty’s dedication towards inclusivity has been inspiring and has encouraged me to be more fearless, expressive and experimental with make-up.” 


WATCH NOW

Shop Denola’s look

Maxine Tai

Liverpool

Sales associate

Eaze Drop Blurring Skin Tint Shade 11

“I love how the brand just doesn’t make you settle for a fairer or a darker shade, it provides more. It literally wants you to be happy in your own skin tone and establish your own beauty, and not alter the colour of your skin.”


WATCH NOW

Shop Maxine’s look