Fenty BeautyA lightweight hydrating makeup primer for normal to dry skin that instantly nourishes, with a silky-smooth formula that keeps skin comfortable all day while improving and extending foundation wear.
No more dry spells: Meet the lightweight yet moisture-rich face primer that instantly hydrates skin without weighing it down—and keeps it hydrated and comfortable all day while making your foundation last even longer. With the help of Grape Seed Oil and Sodium Hyaluronate—known for their hydrating powers—this fast-absorbing formula feels incredibly silky-smooth and melts into skin without a trace, delivering a soft silk finish that normal to dry skin types will love.
Paired with any Fenty Beauty foundation, Pro Filt’r Hydrating Primer also works instantly to soften skin, smooth away dry patches, and create a filter-like blurring effect. The result? A fresh, flawless canvas that lets makeup glide on smoothly and evenly while helping it last all day without caking or settling.
Fenty Beauty is 100% cruelty free. Rihanna swears by makeup primer, so she wanted to create specific formulas designed for each skin type.
I made this hydrating primer for all my dry skin people, and for when my skin is feeling extra thirsty.
Apply 1-2 pumps, starting at the center of your face and blending outward. For the ultimate first step to the Fenty Face, follow with Pro Filt’r Hydrating Longwear Foundation for a natural finish, or Pro Filt’r Soft Matte Longwear Foundation for a soft matte finish.
ARTISTRY PRO TIP: If you have dry skin, apply all over for best results. If you have normal or combination skin, try applying just to areas that tend to feel dry.