Let's talk about privacy

At Boots, we believe in making things easy for our customers. We know there’s nothing more off-putting than the sight of a lot of boring small print, so we’ve written our Privacy Policy to make it clear, simple and easy to read.

The policy explains how Boots uses your personal data, whether you’re shopping on boots.ie, having your eyes tested at Boots Opticians or having a prescription made up at your local Boots pharmacy.

Boots is committed to protecting your privacy. We believe in using your personal information to make things simpler and better for you. We’ll always keep your personal information safe and will never sell it to third parties. We’ll be clear and open with you about why we collect your personal information and how we use it.

Where you have choices or rights, we’ll explain them to you and respect your wishes. We’ve written this Privacy Policy in plain English to tell you how and why we use your personal information. We hope you’ll find it clear and simple but if you have any concerns or questions please feel free to contact our Boots Customer Care.

You are. Throughout this Privacy Policy, ‘we’ or ‘Boots’ means companies within the Walgreens Boots Alliance Group, including subsidiaries, affiliates, joint ventures and franchises. We share your personal information among these companies in order to provide, and keep you informed about our products and services, to handle any complaints or queries, and to give you the best customer service we possibly can.

However, we never lose sight of the fact that it is your personal information and we will only send you marketing material if you have agreed that we can do so. You can find out more about the companies in Walgreen Boots Alliance on our website.

Boots collects personal information about you whenever you shop with us online or in-store, and when you use our services. Please see below for examples of the data we collect from you:

We use your personal information to provide our products and services. Some are essential for us to provide the services you use or to fulfil our legal obligations.  Some help us run our business efficiently and effectively. Some enable us to provide you with more relevant and personalised offers and information for example to set up and run your account, process orders and transactions, respond to queries and comments and provide you with the best possible level of customer service.

We may use it to contact you about orders you’ve placed or appointments you’ve booked or to send you reminders (e.g. about repeat prescriptions). We may also contact you in emergency situations, such as an urgent product recall or where we have a duty of care to notify you of information that relates to your health.

In all cases, we must have a reason and a legal ground for processing your personal information. Some of the most common legal grounds we rely on are briefly explained below.

Whichever Boots services you use, wherever and however you interact with us, we want to give you the same level of service and make things simple and straightforward. We also have a legal obligation to keep the personal data we hold accurate and up to date.

In order to meet this legal obligation, to ensure we can recognise you as a customer and provide consistent care with whichever service you’re using, we share and combine your personal data across our group companies to create a single master Boots customer record for each customer, containing the latest details you have provided us. Please note, we will only be able to create a single master record for you if we have enough information from each individual area of Boots to enable us to correctly identify and match your customer records.

This means that when you engage with one of our services we will be able to recognise you as a customer and when you provide or update your personal details we will update your Boots customer record accordingly.  This also means you don’t need to give the same details each time you come in or engage with a new area of Boots.

For example, if you are an Advantage Card customer and visit a Hearing Care practice for the first time, colleagues in the Hearing Care practice will be able to recognise you as an existing Boots customer and will not need to ask you to provide all of your personal details again. Also, if you move to a new house and update your contact address in your Boots.ie account, we will update your Advantage Card account to reflect this change. This will also apply for personal data provided or updated via calls to our contact centre and through our appointment booking system.

If you’ve previously had a prescription dispensed at a Boots pharmacy, your Boots record may contain your contact details from our pharmacy system. These may be retrieved when we look up your details in another area of Boots, but rest assured we’re unable to access any pharmacy details beyond your contact details.

Data provided to non-Boots brands such as premium beauty counters in our stores, direct to specific Boots brands such as Soap and Glory or Sleek and to services provided on our behalf such as Boots Kitchen Appliances or Boots Photo will not currently update your master Boots customer record.

Yes, we do this because it makes things more efficient both for you and for Boots. You can opt out but doing so will limit the Boots services you’re able to use in the future. Your use of Boots pharmacy HSE services will remain unaffected.

If you’re a new customer on Boots.ie you should use the guest checkout rather than setting up a Boots.ie account as this will limit how Boots can use your data. If you’re visiting a store for HSE clinical services, you should indicate your preference when asked.

If you’re an existing customer, you can contact us via email or phone with your request. Note that if you close your account, we may continue to hold your personal information for a period of time after you cease to be a customer (see section headed “how long do we hold your data” below).

We analyse your personal information, including the products you view and buy, your browsing habits and other ways you interact with Boots to evaluate the effectiveness of our advertising and help us provide more relevant offers, advice and information across a variety of marketing channels including online advertising and social media sites such as Facebook.  Rest assured that we’ll only send you marketing material if you’ve agreed that we can.

We carry out analytics on the information we hold about our customers to help us understand who our customers are, how they use our services, and how people interact with us. This enables us to plan our business - for example, stock and staffing levels make sure we offer the same experience online as in our stores, maximise the effectiveness of our advertising and understand how our business is performing. We don’t do this in a way that enables individual customers to be identified. It’s not related to the direct marketing or special offers that we send to you based on your use of Boots services.

You have the right to object to the way we use your data if you believe our legitimate interest in doing it is outweighed by your right to privacy. As this type of analysis is important in enabling Boots (like all major retailers) to operate efficiently and we carry it out in a way that doesn’t identify individuals, we believe it has no impact on your privacy.

From time to time we may supplement the information we hold about you with data from other commercially available sources, like the electoral roll and companies such as Sagacity that collate and update data. This helps us keep our records up to date and learn more about our customers so we can continue to improve our products and services to them. We only work with organisations that obtain their data legally from publicly available or consent based sources.

Occasionally, for marketing purposes, we may obtain lists of potential customers from external companies. We’ll only deal with reputable companies that take privacy and data protection as seriously as we do and have obtained consent to share this data with us. We’ll always let you choose not to receive further marketing material from us.

We hold your personal information for as long as we have a legal or business reason to do so, which generally means as long as you remain a Boots customer or as required to meet our legal obligations, resolve disputes or enforce our agreements. To fulfil our obligations to the HSE, regulatory or similar bodies, health-related personal information may need to be retained for a period of time after you cease to be a Boots customer. We’ll always store your data securely and won’t use it for any other purpose.

We share information with the HSE to fulfil our legal obligations as a provider of pharmacy services, or where we have a duty of care to do so, for example, to obtain payment for the services we provide.

In some circumstances, we might need to let your GP know we’ve given you a particular service.

If you’ve asked us to register you for a HSE scheme or service such as the Drug Payments Scheme, we’ll pass your personal information to the HSE using a secure method of data transfer. This is so the HSE can register you for the relevant scheme or service.

If you choose to have one of the HSE funded services provided in our pharmacies, such as a Winter Flu Vaccination Service, we’ll ask you for health-related information which is needed to fulfil our contractual obligations to the HSE. We share this information only with the HSE and your GP, and won’t use it in any other way, although we may use your contact details to send you reminders about any follow-up appointments.

If you give your contact details and any other personal information at one of the premium beauty counters in our stores, you may be giving the information to that company rather than to Boots. Each company has its own Privacy Policy which may not be the same as ours, so we advise that you check who is collecting your personal information and how they’ll use it before signing up to receive offers or information.  Similarly, if you click through to another company’s website via a link on Boots.ie check you’re happy with that company’s Privacy Policy before giving your personal information.

We share your personal information with companies that provide services on our behalf, such as printers, couriers, mailing houses, data hosting services, social media organisations, digital marketing agencies, call centre providers, manufacturers and suppliers. We always ensure these companies give your information the same level of care and security as we do.

If your information is to be sent outside Europe, we make sure it’ll be subject to standards of protection and security that are as high as those Boots uses here in the Republic of Ireland. For more information on the location of your data please see below.

Examples of the functions that may be carried out by external companies: 

•  Account set up and card issue  

•  Mailing houses and printers 
•  Online and social media advertising      

•  Delivery services such as couriers  
•  Market research  
•  Manufacturers or suppliers  
•  HSE bodies, such as GP and hospitals  
•  Payment providers 
• Content providers, competitions, waiting lists
• Fraud and money laundering checks 
• IT services & support inclusive of web hosting, data storage, data cleansing, content providers 
• Manufacturers and suppliers e.g. for hearing care

Boots shares information with countries inside and outside of Europe such as Germany, US, Vietnam, China, India and Thailand.  We make sure your data is subject to standards of protection and security that are as high as those Boots uses here in the Republic of Ireland.

As your data is stored safely and securely both inside and outside of the EEA, we cannot offer alternative storage solution if you wish to object to having your data stored outside of the EEA. To do this, you’ll need to close your account with Boots.

We’ll always conduct a full review of our suppliers’ processes and procedures including storage solutions for our data. To ensure adequacy when sending your data outside of the UK and EEA, we put in place contracts based on the Standard EU Model Contract Clauses to guarantee adequacy, we also use alternative safeguards where Standard EU Model Contract Clauses are not suitable.

We will always ask you if you want to receive offers and information from us and via what channels you are happy to receive them. To make it easy and simple for you to provide and manage this information we have centralised your preferences across Advantage Card, Boots.ie (including those provided when signing up for waiting lists and samples) and Hearing Care into a single set of Boots communication preferences. This means that similar to providing your personal details to us, you only need to provide this information to us once and we will share and update your preferences across these business areas.

For example, opting in or out of marketing by a particular channel e.g. post or email when applying for an Advantage Card will opt you in or out of marketing for that channel across Boots.ie and Hearing Care as well.

Opticians are soon to join and centralise their preferences in line with these other areas. However, for now you will need to manage any changes to Opticians preferences separately to those outlined above. 

Also, as with your personal data, any preferences provided to non-Boots brands such as premium beauty counters in our stores, direct to specific Boots brands such as No 7, Soap and Glory, Liz Earle or Sleek and to services provided on our behalf such as Boots Kitchen Appliances or Boots Photo will also need to be managed directly with these companies.

If you have opted into to receive email and digital communications, you will receive traditional emails but may also receive marketing online and via social media platforms.

If you have opted into marketing using your lifestyle and health information, we will send you offers on healthcare products you buy. We will never use information about your Pharmacy prescriptions for marketing, although we may use it to let you know about services, we provide that might be useful and relevant to you.

Some of our marketing selection processes are fully automated so that we can ensure we’re selecting offers, products and services that are the most relevant for each customer. In order to do this, we use data that we’ve obtained from your use of the Advantage Card such as what brands or products you like to purchase, how frequently you shop with us, how much you spend with us and which of our stores you shop in the most.

We combine this with demographic data that we obtained when you signed up for the scheme, such as your gender, your age and where you live, this is particularly relevant when inviting you to events. This aggregated data is then compared against our other customers to understand your shopping habits in context. By doing this, we can tell you about products we already know you like and also suggest new products that we think you’d be interested in based on what people like you are buying. 

From time to time we may contact you with special offers on behalf of brands we stock, but we’ll never sell or share your data with those brands for them to use in their own marketing preferences. You can also click on the link at the bottom of any email we’ve sent you to opt out of email marketing.

Please be aware that as our marketing campaigns are prepared well in advance, you may still receive material by post for up to two months, and by e-mail or text for up to 28 days after updating your preferences. 

When you visit our website as a registered customer that is opted-in to marketing emails, we will use your email address to contact you (via a third party, Cloud IQ) with a reminder containing a list of un-purchased items that are still in your basket.

Yes, you can change your mind about receiving marketing material from us at any time by contacting our Customer Service Centre, by logging into your Boots.ie account to manage your Boots centralised preferences, or by following the unsubscribe link at the bottom of any of our emails.

Where you have used a Boots service, we may invite you to give feedback on the services you’ve used or take part in market research activities such as customer surveys, questionnaires or focus groups. Although the invitation may be sent to you by third party agencies on our behalf, rest assured that we only send your contact details and, where relevant, data that we’ve collected through the use of your Advantage Card.

Please be aware that you won’t be contacted more than once every six months for research purposes, unless you have signed up separately to our Viewpoint panel and we never sell your personal data to other research companies.

Boots will only ever share your data with reputable agencies in a safe and secure manner. All personal data is deleted as soon as it’s been used. Keeping your data safe is our top priority.

Yes, you’ll always be able to decline to take part in research activities and you can opt out of these types of communications from Boots. You can do this by following the unsubscribe link in any of our communications.

Boots.ie has been issued with a Secure Server Digital Certificate by the online Certification Authority, Digicert. This confirms that Boots.ie is a legitimate website that provides an encrypted communication channel to protect the information you pass to Boots when making a purchase. For more information please visit the VeriSign website.

All credit/debit card payments are securely handled by an industry-leading payment processor and are never stored on the Boots website.

We use your personal data such as your browsing history, username and purchases to personalise our websites, apps, online media and communications so they’re more relevant to you, giving you a better online experience. We do this through our use of Cookies and, where appropriate, information we have gathered about you from other interactions (e.g. products you buy or browse, or links that you have clicked on) or other sources (e.g. Advantage Card membership, including clubs that you have joined). For example, we may greet you by name, show search results that reflect things most likely to be of interest to you and show you content that’s more relevant to you and the things you have previously shown an interest in.

Yes, but we believe it’ll result in your online experience being less personal and relevant to you. The content and search results you see will be generic rather than related to your interests. Personalising your online experience doesn’t affect the marketing options you have selected, it’s to offer you a service personalised to your needs.

If you’re a registered customer, you can email the contact details given below with your request. If you’re not a registered customer, information held in our Cookies may be used to select content that we feel is more relevant for you. To prevent this, you can clear your cookies.

To ensure we keep your personal data secure, we may ask you to complete an additional security verification check when you access your Boots personal information or communications preferences in your online account. If you do not pass this check, the data that you can view and amend may be limited but rest assured it will not impact your ability to manage any orders you have placed.

Click here if you are looking for a full list of cookies that we use on this site. From time to time we may make changes to this list as we add or remove features from our website. 

You can amend your cookie preference at any time by clicking the link found at the start of this policy. Click here if you are looking for a full list of cookies that we use on this site.

If you log in to Boots.ie from a shared computer, such as in an internet cafe or from a colleague’s computer at work, Cookies may cause your e-mail address to display in the login field to anyone who uses the site on that computer after you. You can avoid this by clearing the Cookies stored by the web browser. The option to do this is normally in the ‘Tools’ dropdown menu at the top of the browser window. 

By downloading the Boots app, you’re giving Boots permission to access certain information held on your phone for the purposes described below.  Rest assured that we only use these permissions to provide the app and the services you request and use through it.

Advantage Card offers great benefits and rewards, and we aim to make these as relevant to you as we can. In order to do so, we need your personal information. If you’re a member of our Advantage Card scheme, we’ll build up a picture of you based on your use of Boots services. This includes your online and offline shopping habits, your browsing habits, information you give us about yourself and through any clubs you’re a member of (such as Parenting Club, Over 60s etc.) and any information you provide about your family.

By building up and fine-tuning this picture of you, we can provide you with tailored offers that are exciting and relevant to you. These might be sent to you via email, post, our websites or apps, or via online advertising. Please note that we only send you marketing material if you’ve agreed that we can. Please refer to our ‘Keeping in touch’ section for further details.

The benefit of being an Advantage Card member is to receive points and rewards on the products and services that interest you. Without building up a detailed picture of you we can’t tailor our offers and rewards to be personal to you and you won’t receive the full benefits of being an Advantage Card member. If you don’t wish to have your data used in this way, please contact us using the details provided below.

If you do not wish to have your personal data processed for any purpose related to the Advantage Card scheme, you’ll not be able to have an Advantage Card. If you’re an existing member, you therefore need to close your Advantage Card account. You’ll still be able to shop at Boots and use our services, but you won’t earn points or receive rewards.

As a healthcare provider, we’re regulated by the Pharmaceutical Society of Ireland, who set out standards and codes of practice with which we need to comply. Where we provide HSE services in our pharmacies, we also have to comply with HSE Information Governance requirements.

If you’re a customer of a pharmacy business that has been taken over by Boots, we’ll receive your personal information from them as part of the handover process. Where this happens, we place a notice in-store or we may contact you in writing to tell you that your personal information is changing hands. If you don’t wish for your data to be transferred to Boots, you should speak to the store manager.

When you use our services, some of the information we collect may be about your health and include data from HSE bodies such as your GP or hospital. We understand the sensitivity of this information and will only use it to provide you with these services and fulfil our legal obligations to the HSE or similar bodies. As a healthcare provider, we’re regulated by the Pharmaceutical Society of Ireland (PSI) who may set out requirements which we need to comply with when processing personal information. This includes timescales for keeping data, reporting requirements and professional codes of practice. Where we provide HSE services, we’re required to comply with HSE Information Governance requirements.

Where we’re contracted to provide a service to or on behalf of the HSE, we’ll use your personal information to help us meet our contractual requirements to the HSE.

The information we hold on your personal medical record is used only to enable us to dispense your prescription legally, safely and to fulfil our requirements to you and the HSE.

No. If you request Boots Pharmacy to carry out this service, we need to use this information to dispense your prescription safely and legally.

We’ll never use information about your prescriptions for marketing, although we may use it to let you know about services, we provide that might be useful and relevant to you when you come into our pharmacy. For example, when you collect a prescription a Boots pharmacist might ask if you’d like to take advantage of a pharmacy service such as vaccination, ambulatory blood pressure monitoring or other similar services that may be relevant and useful to you.

These services are voluntary, but if you choose to use them we’ll need to ask you some health-related questions in order to fulfil our legal and contractual obligations to the HSE (where the service is provided in partnership with the HSE). The information you give us will only be shared with the HSE, where this is required, and we won’t use it for any other purpose.

ROI stores: Boots provides a range of clinical and healthcare services which are private services or are provided on behalf of the Health Services Executive (HSE). Where these require information to be obtained from or transmitted to your GP, we’ll tell you that this is necessary before providing you with the service. We’ll only share information to meet our regulatory obligations.

The information we hold on your personal medical record is used to enable us to dispense your prescription legally, safely and to fulfil our requirements to you and the HSE.

No, if you request Boots Pharmacy to carry out this service, we need to use this information to dispense your prescription safely and legally.

If you purchase Pharmacy medicines from our online clinics, we will ask you some questions about your health to help us check that the medicine you are buying is suitable for you. This information is held securely on our systems and used for processing your order. 

Similarly, if you use our Prescription Dispensing and Delivery Service, we will ask you to give us some health-related information online. This information is held securely on our Pharmacy system to allow Pharmacy staff in Boots stores to check your prescription history and medical conditions, ensuring you receive the best possible service from us.

We may contact you by email or phone number about your online clinic order or prescription so please ensure that you're happy with the security and privacy of the email account you use in connection with this. Please note that if you send an email directly to our Pharmacy Service from your own email account, its contents may not be encrypted and therefore cannot be guaranteed to be secure.

Yes, to not be contacted by email or phone about your orders or prescriptions please unsubscribe to this service by deactivating your account.

We carry out analytics on data about the prescriptions we dispense, which enables us to understand how our business is operating so we can develop our products and services.  It also enables us to provide valuable insights about dispensing activity which we may share with partner organisations. Before we undertake any such analytics with pharmacy data, we anonymise it in line with the Data Protection Commission (DPC) Anonymisation Standards, so it’s not linked to you and you cannot be identified from it.

As a pharmacy-based retailer, research is vital to our business. We work with leading universities, healthcare and pharmaceutical companies and other bodies carrying out healthcare research. This may involve providing anonymised and/or aggregated data about our dispensing activities. We have a strict process for assessing research requests and we only agree to take part in projects that have received ethical approval. Where any third party has access to Boots premises or data, we have measures in place to ensure they access only the data we’ve authorised them to access and for purposes of the research only. 

Being able to conduct, participate and contribute to this type of data enables Boots to assist with helping to find cures and better solutions for healthcare, which will hopefully go on to benefit the healthcare of the public and our customers. 

Occasionally, we contact customers who meet a particular set of criteria, including health-related factors, to invite them to take part in clinical research. The research may be carried out by external companies acting on our behalf, but we’ll never pass your personal information onto them unless we have your consent to do so. You’re always free to decline or withdraw your consent at any time by contacting us. 

On occasion, we may work with researchers who are looking for volunteers to take part in various research studies. Therefore, our pharmacists in-store may ask if you’re willing to take part in this type of research. If you’re interested in hearing more, we may then put you in touch with the researchers who will provide you with

all of information required and ask for your consent before any research begins. In such cases, Boots doesn’t receive any details about people who decide to take part in the research, and your data will be processed by the researcher.

We respect the fact that your personal information is your information, and we’ll make it easy for you to update or change your personal details or marketing permissions. Please help us to help you by letting us know if your contact details change, or if you spot any errors in the information, we hold about you. 

Your data rights are explained below, all of which are free of charge and should be concluded within a 30-day time frame. We may require you to provide identification in order to fulfil your request.

To exercise any of your data rights below, please contact boots.customercare_team@boots.co.uk

We believe this is an important activity that will benefit the public and may lead to a breakthrough in the healthcare sector.  The data we use or provide is anonymised in line with DPC guidance, it’s no longer personal data and you can’t exercise a right to opt out. You can opt out of participating in market research that you have volunteered to take part in, where we use and store identifiable personal data. 

If you or a relative are a resident of a care home to which Boots provides dispensing services, Boots will receive personal information from the care home to enable us to dispense prescriptions safely and comply with our legal and regulatory obligations.

Please be assured that information we hold about prescriptions that we’ve dispensed aren’t included in the picture we build up of you.

We respect the fact that your personal information is your information, and we’ll make it easy for you to update or change your personal details or marketing permissions. Please help us to help you by letting us know if your contact details change, or if you spot any errors in the information, we hold about you. 

Your data rights are explained below, all of which are free of charge and should be concluded within a 30-day time frame. We may require you to provide identification in order to fulfil your request. 

For all questions relating to this policy please contact boots.customercare_team@boots.co.uk

Although we hope it never comes to this, you do have the right to complain to the DPC about any of Boots processing activities at info@dataprotection.ie.

If ownership of all or part of our business changes, or we undergo a reorganisation (including a merger or transfer between Walgreens Boots Alliance companies), we’ll transfer your personal information to the new owner or successor company, so we can continue to provide the services.

This Privacy Policy was updated in May 2023. We may update it from time to time, so we recommend that you check back here occasionally. If we make changes, we think may affect you significantly, particularly if they could have an impact on the choices you have made or your marketing preferences, we’ll provide you with a prominent notice.