DIOR Diorshow Pump 'n' Volume Waterproof - Instant volumizing mascara
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WHAT IT IS?
Instant oversize volume squeezable waterproof mascara.
WHAT IT DOES?
1. Product category
In 2017, Dior revolutionized mascara with diorshow Pump’N’Volume, a spectacular formula for extreme lash volume. This year, Dior is taking it a step further and releasing the squeezable effect in a waterpoof version.
2. Make-up results
For all loyal wearers of waterproof makeup, Diorshow Pump’N’Volume Waterproof reconciles extreme volume with no-run wear. As with Diorshow Pump’N’Volume, women observe +100% more volume** on lashes for extreme volume results with spectacular staying power.
** Instrumental tests on 16 subjects (the woman's usual application vs. bare lashes).
3. Texture and formula
While the decrease in thickness between classic and waterproof mascara can be disappointing, Diorshow Pump’N’Volume Waterproof maintains intense volume with a higher dose of wax than classic Dior waterproof mascaras.
How to use
1. Give the flexible tube two or three squeezes to make the formula ideally fluid and generously load the brush with product. 2. Apply in a zigzag to coat lashes from root to tip and achieve extreme volume instantly.
DIORSHOW Campaign Video and 'How To'