Diesel Diesel BAD evokes brooding virility and a sense of erotic mystery. Covered in a grainy black leather texture, the Diesel BAD bottle has a seductive, masculine look, inspired by the classic black leather biker jacket. A daring and sophisticated olfactive signature, Diesel BAD is the first scent combining accords of tobacco and caviar to create an addictive, pulsating, yet fresh woodiness.

THE CAMPAIGN

In the Diesel BAD movie, Boyd Holbrook plays an incorrigible seducer. This irresistible, leather-clad rebel is about to kiss a girl. Right before going for the kiss, he tells her what to expect from him, being disarmingly sincere: I will make your heart beat and sometimes break. I will love you every day but I won’t be here every day. You’ll never know where I live or where I stay. I’ll be no angel. Now you know.

THE AMBASSADOR

The face of Diesel BAD, actor Boyd Holbrook grew up in Prestonsburg, Kentucky. He was discovered by a model scout in a local theatre and moved to New York where he auditioned for modelling jobs, wrote poetry, took up sculpting and studied film at N.Y.U and Columbia. Set to star as the chief villain in the next Wolverine instalment, Boyd Holbrook is quickly amassing an impressive resumé of diverse roles, starring amongst some of the most well-respected actors in Hollywood.

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