COLGATE

Which whitening product is right for you?

See how our most advanced technology works

Whiten your smile easily and effectively with our patented whitening formulas. Powered by hydrogen peroxide, an ingredient also used by dental professionals. Colgate Optic White goes beyond surface stains to deeply whiten teeth for a brighter smile.

Explore Colgate’s teeth whitening products based on science

Deeply whitens instantly

Max White Ultimate Toothpaste is our most effective whitening toothpaste that instantly whitens & reverses up to 15 years of stains*

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Whitening pen

Max White Ultimate Overnight Pen reverses 15 years of stains while you sleep in just 3 weeks**

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At home whitening

Illuminate your smile in 10 minutes with Max White Ultimate LED Kit & reverse up to 20 years of stains^

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Coffee stains

Say goodbye to dark stains with Max White Anti-Stain & enjoy a whiter smile. It has stain removal technology to target dark stains from coffee, tea & soda

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Whiter teeth in 3 days^^

Max White Ultra Toothpaste is clinically proven to detect & lift both surface & deep stains for whiter teeth in just 3 days^^

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Instant colour corrector

Inspired by the colour science of purple shampoos, meet Colgate’s first purple toothpaste. Max White Purple Toothpaste instantly corrects yellow tones†

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*Stains caused by food and drink with 4 weeks continued use.

**In 3 weeks, stains caused by food and drinks with continued use.

^Stains caused by food and drinks, with 2 weeks continued use 2x/day.

^^With twice daily brushing. Stains caused by food & drink.

†Effect is temporary.