"Caring for the health of your smile and keeping it protected begins before oral health problems start. That’s why Colgate Total Active Prevention Whitening Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes* of many oral health problems³. And with clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient, it’s designed for superior⁴ performance. Just what you need to protect your smile from future oral health problems. And, with its advanced whitening system for 35% less surface stains⁵, it’s also a good whitening toothpaste.

Beyond teeth cleaning and teeth whitening, the powerful, patented², preventative technology in Colgate’s Total Active Prevention Whitening Toothpaste helps with 8 oral health problems:

1. Gum problems
2. Plaque
3. Tartar
4. Sensitivity
5. Enamel erosion
6. Surface stains
7. Bad breath
8. Cavities

By using Colgate Total Active Prevention Teeth Whitening Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it’s 15x more effective at fighting a root cause⁶, so you can be confident your smile is protected and taken care of.

⁶Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use."