No rules, no limits to imagination and creativity.Eye make-up is an art in which each woman can personalize her beauty, create her own colors and invent her own codes every day.
Yves Saint Laurent unveils a new chromatic universe with color palettes that bring you unexpected, astonishing effects, offering infinite ways to transform your eyes.
An original alchemy: the magical meeting of water and colorThrough the magic of water and a unique, patented process, Yves Saint Laurent pushes the limits of color to give a new dimension to the expressive beauty of your eyes.
“The new way we make these shadows gives you the unique luxury of creating exciting eyes both used traditionally for soft beautiful, ultra blended effects, of by just wetting your brush, increasing exponentially the impact of your color, either as a liner, or for super precision in any way you desire.”Lloyd SimmondsCOLOUR BECOMES A SPELL
Mixed, superimposed, smudged and blended, used wet or dry – PURE CHROMATICS eye shadows adapt to any transformation.
Pearl white transforms anthracite into metallic violet.Iridescent brown melts with pink to create nude beige.Bronze becomes a moiré taffeta under the influence of garnet.
Your look is transformed. Captivating. Vibrant. Bewitching.
Experience the endless pleasure of juxtaposing colors. Discover the effects of a new and unique composition. Relish the feeling of sublime application. Enjoy the luxury of reinventing yourself with each new day – the total freedom to invent your make-up, your beauty. This is the woman celebrated by Yves Saint Laurent. PURE CHROMATICS: THE POWER OF WATER
A new generation of powders created by an innovative process, patented by Yves Saint Laurent. A magical meeting of color and water.
A single and unique element at the service of color: pure water. Non-diluting, water becomes a color catalyst, intensifying the chromatic power of the nacres and pigments.PURE CHROMATICS eye shadows can be used wet or dry to give each color depth and unequalled purity.
A patented process, the purest colorProduced using a new manufacturing process, PURE CHROMATICS eye shadows are injected with pure water. This “binding agent” allows for an exceptional concentration of nacres and pigments (+50% compared to traditional pressed powders) for optimal homogeneity and an extraordinary makeup result: - Unprecedented depth of color- Exceptionally intense finish - Long-lasting comfort and coverage
Use dry: a satin finish and infinite harmonyApplied dry to the eyelid, PURE CHROMATICS eye shadows melt into the skin, creating a soft and silky halo around the eyes. Color stays perfectly uniform, revealing all its radiant intensity.
Use with water: a chromatic revelationApplied with water, the color is even more intense. Blending with the nacres and pigments, water increases their chromatic power.It transforms the satiny powder into an unctuous cream with an intense metallic finish.
The secret of the metallic effectThanks to this unique new process, when the powder dries, the nacres are orientated in the same direction, allowing better light reflection and never before seen metallic radiance.