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Your skin needs a drink. Meet our first and only BB with a water-like texture that delivers multiple benefits in just one drop. Our built-in primer water technology means a liquid silk-consistency—it literally glides onto your face, blends easily and moves with your skin. Because it’s alcohol-free, there is no drying, cracking or caking during wear.
The ultra-hydrating, oil-free formula also creates a sheer, radiant finish that makes you really love your skin in every conceivable light. Here come the compliments.
Simply put, we have no other BB foundation with a thin, water-like veil. What makes it a technological feat is our breakthrough system that suspends pigments in H2O. The big pay-off: a BB that hydrates your skin throughout the day and a demi-matte, but never flat complexion. Just a few drops create a remarkably natural-looking canvas that still camouflages imperfections. Just build for more coverage. Plus, our exclusive Photoset Polymers—taken from medical grade liquid bandage technology—make it last from A.M. to afterhours.
Blurs out imperfections like fine lines, pores and blemishes
SPF 30 helps shield skin from environmental damage
Sheer-to-medium coverage comes easy with its buildable, liquid-silk consistency. Plus, 8 forgiving shades means one for every skin tone. Guaranteed.
A revolutionary formula infused with elements of Primer Water quenches skin
OIL & ALCOHOL FREE:
Expect a gorgeous sheen. No shine.
How to use
Application couldn’t be easier. Just shake well, release 2 or 3 drops on the back of your hand and blend into face with fingertips. Layer for additional coverage; dot gently on imperfections to conceal.
Smashbox Camera Ready BB Water SPF 30 - 30ml
Finally a great match for my pale skin!!
I love this. I have extremely fair skin and always struggle to find foundations that match my skin colour. I got this in fair which is very pale. It comes with a dropper instead of a pump which I find is easier to control.
If you have dry skin like I do, make sure to use a sponge and dab it on instead of a brush or fingers. Leaves a dewy finish, but can obviously be matte with a powder. Is also quite a natural finish but it is buildable. One of my favorites on the quest for pale foundation.
I have found one lower priced foundation which comes close, its the Max Factor Skin Luminizer in Light Ivory, but this matches perfect.
So if you are as pale as a ghost & struggle to find matches, give this one a go.
February 4, 2016
I've been looking for a bb cream/light foundation to use in the warmer months, and this is really excellent, with the bonus of spf protection!
It's usually very difficult to find a face product pale enough for my skin, so I would recommend this if you also have this problem. Although it is a little bit expensive to use everyday, I have very sensitive skin so it's worth it to use a brand I trust. Saying that, it does stay all day without the need for touching up (6.30am - 7.30pm)!
Not 5 stars because it is quite runny, making it a bit difficult to apply. Otherwise it's perfect!
March 23, 2016
I've fallen in love with this product! I have very pale skin and this is one of the few creams that actually match my skin tone. Perfect for summer when I want something more lightweight.
May 22, 2016
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