Rimmel Brow This Way Styling Gel

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    Arrow Product details

    Dial up your brow look from natural to intense for a brow statement!

    The Long lasting formula also feels lightweight and comfortable on eyebrows all day long.

    Precision brush defines eyebrows evenly for perfected and defined eyebrow-look. Smudge proof, Fade Proof, stays fixed all day!

    How to use

    Apply across the eyebrows in the direction of your brow's natural growth.


    Cyclopentasiloxane, Aqua/Water/Eau, Titanium Dioxide, Butylene Glycol, Talc, Cetyl PEG/PPG-10/1 Dimethicone, Ethylhexyl Methoxycinnamate, Trimethylsiloxysilicate, Acrylates Crosspolymer, Cetearyl Ethylhexanoate, Magnesium Sulfate, Dimethicone/Vinyl Dimethicone Crosspolymer, Ammonium Acrylates Copolymer, BIS-PEG/PPG-14/14 Dimethicone, Polymethyl Methacrylate, Tribehenin, Disteardimonium Hectorite, Laureth-7, Lecithin, Phenoxyethanol, Trihydroxystearin, Chlorphenesin, Dimethiconol, Triethoxycaprylylsilane, Parfum/Fragrance, Alcohol Denat, Propylene Carbonate, Xanthan Gum, Glycerin, Disodium Deceth-5 Sulfosuccinate, Tocopheryl Acetate, Disodium Edta, Laureth-30, Sodium PCA, Urea, Laureth-4, Hexyl Cinnamal, Sodium Dehydroacetate, Limonene, Trehalose, Butylphenyl Methylpropional, Benzyl Salicylate, Hexylene Glycol, Polyquaternium-51, Linalool, Geraniol, BHT, Citronellol, Alpha-Isomethyl Ionone, Caprylyl Glycol, Triacetin, Sodiumhyaluronate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [May Contain/ Peut Contenir/+/-: Iron Oxides (CI 77491, CI 77492, CI 77499)]

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    Delivery options

    Order & Collect
    €2.50 or free if you spend €25 or more from your choice of 85 Boots stores

    Standard Delivery
    €5 or free when you spend €50 or more

    For more information see our delivery help or view our returns policy.

    Rimmel Brow This Way Styling Gel 3.8 5 32 32
    Early Days, but… Just bought this today. Until now, I've used eye shadow with an angled brush and was looking for something to 'set' the result. I understand this is a new release. I like a quite natural effect, so went for the medium blond colour, reasoning that it would be good to have a 'one step' process. Suspect I'll actually get the clear one, too, as an alternative. Result is excellent. Really hope it remains that way. Definitely recommend on this basis. August 6, 2014
    Rimmel Brow This Way Styling Gel I have pale skin, dirty blonde hair and fair eyebrows, I used to use mac omega but stopped as I wanted to cut down my make up routine. I went to boots to go and get Benefits version of this but realised how small it was and the price different to what is in the hight street make up market and opted for this. I am so pleased with this as it looks fairly natural yet defined and perfected. This product is so quick and easy and the colour match was great! (I got the blonde one) The price for this is exceptional and its small and compact. It's now a must have for me! August 8, 2014
    Great affordable bow product! I usually use clear brow gel bought this caught my eye for when I am in between eyebrow tints! I am really impressed, stays put all day, doesn't make your brows stiff like some clear ones can. Very impressed with the price point too. Not sure how long it will last though as it is fairly small. August 26, 2014
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