WHY YOU SHOULD USE A SERUM?

Unlike moisturisers, serums are designed to intensively target the key signs of ageing, such as wrinkles, loss of firmness and uneven skin tone. What makes them so powerful is that they contain our highest concentration of active ingredients in a super-fast absorbing formulation for efficient delivery to the skin.
Boots scientific expert Dr Mike Bell talks about the benefits of using a serum.

WHAT MAKES NO7 SERUMS SO GREAT?

MATRIXYL 3000 PLUS™

This key technology is our highest concentration of advanced anti-ageing peptides which, combined with pro-vitamin A, help restore more youthful looking skin.

HYALURONIC ACID

Due to its ability to hold up to 1,000 times its own weight in moisture, it is one of the most effective molecules for retaining water in your skin, helping to give a firming and hydrating boost.

Patent pending complex of antioxidants alfalfa and rice peptides

PATENT PENDING COMPLEX OF ANTIOXIDANTS, ALFALFA AND RICE PEPTIDES

Vitamin C, extracts of mulberry and ginseng combine as a unique formula to help combat free radicals generated from environmental stress.

HOW TO USE A SERUM

STEP ONE

Good skin starts with the right cleanser, so the first step is to cleanse your skin with your favourite No7 cleanser.

STEP TWO

Massage a garden pea-sized amount of serum onto your face and neck using your fingertips.
Use gentle sweeping motions, outwards from the centre of your face.

STEP THREE

Once the serum has fully absorbed, always finish by simply applying your chosen No7 day or night cream and don’t forget your eye cream.

DISCOVER THE CLINICALLY PROVEN No7 SERUM FOR YOU

No7 Protect & Perfect Intense ADVANCED Serum

The UK’s first serum clinically proven to deliver anti-wrinkle results that get even better over time:

  • Reduced appearance of lines and wrinkles


Age guide: 30-45

No7 Lift & Luminate

TRIPLE ACTION Serum

Clinically proven to deliver three age-defying results:

  • Reduced appearance of wrinkles
  • Firmer feeling skin
  • A more even skin tone


Age guide: 45-60

No7 Restore & Renew FACE & NECK MULTI ACTION Serum

Our first serum to deliver clinically proven age-defying results for face and neck:

  • Reduced appearance of wrinkles
  • Firmer feeling skin
  • A more even skin tone
  • Neck feels firmer
  • Neck looks smoother and less crepey


Age guide: 60+

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*IRI, NPD group & Boots UK Sales Volume data 52 weeks ended 03/09/2016