*Euromonitor research conducted June 2016. Olay Regenerist 3 Point Night Age-defying moisturiser cream works each night to re-energise your skin’s appearance cell by cell for younger looking skin by morning. Its unique Skin Energising Technology accelerates skin surface turnover during the night and re-energises skin surface cells. After the first use, the skin is intensively hydrated overnight. After five nights of use, the skin looks beautifully re-energised, firmed and lifted.
In order to substantiate the hydration claim, extensive fully blinded clinical studies have been conducted by Olay under the supervision of the Good Housekeeping Institute in the UK. The Good Housekeeping Institute’s experts agreed that Olay Regenerist 3 Point Age-Defying Night Cream was as hydrating as the best-selling prestige night moisturisers costing over £100.
The clinical testing compared Olay Regenerist 3 Point Super Age Defying Night Cream to the top ten bestselling prestige night creams costing over £100. In June 2016 and September 2016 Euromonitor identified the top 10 best-selling prestige night moisturisers costing over £100 after examining information from the Beauty and Personal Care data on the Euromonitor passport database and from internal discussion, desk research, store checks and trade interviews.
Conclusions: Olay Regenerist 3 Point Super Age Defying Night Cream hydrated the skin at least as well as all of the products tested at all of the time points.