L'Oreal Prodigy 7.40 Vermillon


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Arrow Product details

L'Oréal Paris introduces the latest technology in permanent, home hair colour: micro-oil technology. Our micro-oil system perfectly diffuses a blend of colour revealing ultra-fine colour full of highs & lows. Each shade is made of a luxurious blend of multiple tones for an extraordinary natural-looking colour, all without ammonia.

Beautiful, lively, multi-tonal colour - the colour particles are diffused from root to tip, reflecting light to reveal an extraordinary natural-looking colour. Improved hair texture & radiant shine - the micro-oil technology leaves each strand feeling smoother and cared for. Hair looks enhanced: improved visible condition, with healthy radiant shine. All this without ammonia. Up to 100% grey coverage - strand by strand up to 100% grey coverage that always looks natural.

How to use

Test 48hours before use.


1122751 - Colourant: Paraffinum Liquidum / Mineral Oil, Aqua / Water, Ethanolamine, Steareth-20, Caprylyl/Capryl Glucoside, Polysorbate 21, Steareth-2, 2,3-Diaminodihydropyrazolo Pyrazolone Dimethosulfonate, 4-Amino-2-Hydroxytoluene, Ascorbic Acid, Sodium Metabisulfite, Argania Spinosa Oil / Argania Spinosa Kernel Oil, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Polyquaternium-67, 2-Methyl-5-Hydroxyethylaminophenol, Carthamus Tinctorius Oil / Safflower Seed Oil, EDTA, Parfum / Fragrance, (F.I.L. C161895/2)

1071397 - Developer: Aqua / Water, Paraffinum Liquidum / Mineral Oil, Cetearyl Alcohol, Hydrogen Peroxide, Steareth-20, PEG-4 Rapeseedamide, Tocopherol, Sodium Stannate, Polyquaternium-6, Pentasodium Pentetate, Phosphoric Acid, Tetrasodium Pyrophosphate, Hexadimethrine Chloride, Glycerin, (F.I.L. C42424/1)

1087475 - Conditioner: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Lactic Acid, Trideceth-6, Chlorhexidine Digluconate, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Amodimethicone, Isopropyl Alcohol, 2-Oleamido-1,3-Octadecanediol, Butylphenyl Methylpropional, Potassium Hydroxide, Cetrimonium Chloride, Hexyl Cinnamal, Parfum / Fragrance, (F.I.L. C159703/2)

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For more information see our delivery help or view our returns policy.

L'Oréal Prodigy 7.40 Vermillon 1.9 5 22 22
Not the right colour (Certainly not copper!) I'm the type of person that loves to change their hair color quite a lot and I have been doing it for years! Recently haven't done anything with my hair and just let it grow out for a while. so its resulted in my roots being a tad darker than my ends due to having it bleached previously. I really fancied a lovely orange/ginger tone just as something different. Seeing this as an introductory offer I thought I would give it a try... Super easy instructions to follow and the gloves aren't like full sized carrier bags!!!! HURRAY! Now after putting it on and it came to processing it looked really really red, thought nothing of it and waited the amount of time it stated before rinsing. The water seemed to run orange for ages and thought nothing of it. Dried it to the extent it wasn't going to drip and stain anything and let it dry naturally a bit.... I thought it looked too red and not the shade i wanted but thought it was bearable. It wasn't till my sister pulled me under a different light we realized that it was really really patchy and didn't take where my hair was a dark blonde/mousey brown. I wouldn't have minded but the package clearly shows the use of it on brown hair/dark blonde and not bright blonde... and the product had only seemed to take on my blonder tones. Overall super disappointed with the color and overall look. Sadly I will be venturing out to get a color remover tomorrow. October 15, 2014
Not copper, very patchy. Will never buy again. I used this on top on my natural hair colour which is medium blond/copper. The colour of this product is NOTHING like on the package. I have ended up with a very red colour, nothing like the orange or bright ginger I was hoping for. It is a very ugly unnatural colour of intense red. I ended up having to colour it twice as it was just so horribly patchy the first time. Coloured it again the next day and it became less patchy but more red. Now one side of my hair is almost covered but is a really red colour which wasn't what I wanted, on the right side my natural colour still shows. Using two packages wasn't enough to dye it. October 28, 2014
This is the worst hair dye you have made. Colour is not accurate, very red not at all copper. Colour was still running out a week after leaving patches of undied hair. Had my hairdresser dye using this colour but will definitely not be using again. Only used this because I could not find my normal Feria mango copper shade anywhere. Please do not discontinue as this is perfect. November 1, 2014
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