LACOSTE

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EAU DE LACOSTE ~ L.12.12.

ROUGE
ENERGETIC
VERT
RELAXED
BLANC
PURE
BLEU
POWERFUL
NOIR
INTENSE


THE SPIRIT OF AN ICON REINVENTED IN A COLLECTION OF FRAGRANCES.

EAU DE LACOSTE L.12.12 the new collection of men's fragrances from LACOSTE takes inspiration from an undeniable classic. One of the world's most iconic menswear garments - The original LACOSTE L.12.12 Polo shirt.

Designed by René Lacoste himself and first appearing in 1927, the LACOSTE L.12.12 polo shirt, with its unique, breathable piqué fabric, soft collar and legendary Crocodile logo, heralded the birth of contemporary sportswear, becoming as popular off court as it was on.

EAU DE LACOSTE L.12.12 captures not just the spirit of the brand but transforms fragrance notes into abstract moods and emotions to evoke the very spirit of the iconic shirt - unforgettably cool, crisp, elegant and audaciously stylish. In essence the confidence a man feels when he puts on a classic LACOSTE L.12.12 polo shirt.

Like the L.12.12, the EAU DE LACOSTE collection is undeniably versatile with a fragrance for every mood. Whether worn during the day, at night, for work or for play, each scent is the epitome of timeless, masculine elegance - truly classic.


EAU DE LACOSTE ~ L.12.12.


Both sports champion and fashion icon, the L.12.12 polo shirt by LACOSTE exists in all colours and fits. A timeless classic for purists and fashionistas alike, the L.12.12 is a modern-day wardrobe staple and is the inspiration for the EAU DE LACOSTE L.12.12 men's fragrance collection.

LACOSTE

The crocodile was born in 1927. It was René Lacoste's tenacity on the court that led his opponents to give him this nickname. 1933 is the year that Lacoste revolutionized the fashion of tennis, creating a short-sleeved, petit piqué cotton shirt with an embroidered crocodile motif.

L.12.12

The production of the crocodile embroidered polo began in 1933, giving birth to the legend that is today the L.12.12: L for Lacoste, 1 for its unique fabric the petit piqué cotton, 2 for the short-sleeved design, and 12 for the number of the version finally selected.

FASHION

The L.12.12 was quickly adopted off-court. Continuously reinvented, new colours and fits are 0.introduced each season.

? AND NOW FRAGRANCE

Inspired by the iconic L.12.12 polo shirt, LACOSTE created the EAU DE LACOSTE L.12.12 men's fragrance collection.

Four undeniably versatile male fragrances for every mood: EAU DE LACOSTE L.12.12 ROUGE, EAU DE LACOSTE L.12.12 BLANC, EAU DE LACOSTE L.12.12 BLEUand EAU DE LACOSTE L.12.12 VERT

Explore the EAU DE LACOSTE L.12.12 men's fragrance collection now.

Celebrating its 80th anniversary in 2013, the LACOSTE brand: a symbol of relaxed elegance since 1933.

Built on its genuine sporting roots, the brand offers a unique and original universe through a wide range of products for men, women and children.

In the mid-20s, tennis champion René Lacoste manufactured for his own personal use shirts to withstand the heat on American tennis courts. It was the invention of the polo shirt.

René Lacoste signed each shirt with his emblem, the crocodile, marking the birth of a new genre of clothing and a new way of communicating. In 1933, René Lacoste launched industrial scale production of the polo shirt he called L.12.12.

L for LACOSTE, 1 refers to the Cotton Petit Piqué fabric, 2 to the Short Sleeve style, and 12 to the number of prototypes made before René Lacoste gave his approval.

Today, the LACOSTE brand, which includes the new men's fragrance collection EAU DE LACOSTE L.12.12, is present in 114 countries, where two LACOSTE products are sold every second.

Discover the full range of LACOSTE men's and women's fragrances, including NEW women's fragrance EAU DE LACOSTE POUR FEMME and the EAU DE LACOSTE L.12.12 men's fragrance collection, today.




THE CAMPAIGN
EAU DE LACOSTE NOIR

The new TV advert forEAU DE LACOSTE L.12.12 Noir tells the day-to-evening storybehind the new men's fragrance.

"The new TV campaign for EAU DE LACOSTE L.12.12 Noir is an evolution of the 'folding polo shirt' film we developed for EAU DE LACOSTE Blanc," explains director, Bo Platt.

"We kept the core ingredients: the minimalistic approach, the transformation of the iconic polo shirt into a bottle, the classic soundtrack etc, but gave it a creative twist: a white polo shirt is now folded into a moon which is then wrapped into a black polo shirt that represents the night."

Discover EAU DE LACOSTE L.12.12 Noir today.

THE BOTTLE
EAU DE LACOSTE NOIR

Like the other men's fragrances in the EAU DE LACOSTE L.12.12 collection, Noir is captured in a bottle designed to mirror the simplicity and sleek silhouette of the LACOSTE L.12.12 polo shirt.

The dark impenetrability of the bottle reflects the fragrance's intensity and name. Only the collection's Blancfragranceboasts a similarly opaque design, reinforcing the connection between the two fragrances: one perfect for the day and the other for the evening.

The texture running down the side of the bottle reflects the woven cotton petit piquématerial of the polo shirt first produced by René Lacoste in 1933.

Discover EAU DE LACOSTE L.12.12 Noir, the new men's fragrance from LACOSTE, today.

THE CONCEPT
EAU DE LACOSTE NOIR

Introducing the inspiration behind EAU DE LACOSTE L.12.12 Noir, the new men's fragrance from LACOSTE.

Few times in the day are quite as magical as dusk, when the sun begins to set, daytime melts into nighttime and the scorching sun gives way to a warm, aromatic breeze. It's the perfect time to change into a fresh, crisp polo shirt (black, of course!), share a refreshing drink with friends and enjoy the pleasures of a long, warm summer night.

The classic black LACOSTE L.12.12 polo shirt is the perfect attire for a summer's evening. The epitome of versatility and relaxed elegance, it serves as inspiration for the new LACOSTE men's fragrance.

Like its classic counterpart, EAU DE LACOSTE L.12.12 Noirperfectly captures the spirit of a summer's evening.

THE ALLURE OF BLACK

Elegant, stylish, classic and flattering, black is a colour that is timeless; like the L.12.12 polo shirt itself, it never goes out of fashion.

EAU DE LACOSTE L.12.12 Noir embodies this timeless classic perfectly.

THE BOTTLE
EAU DE LACOSTE FEMME

The theme of simplicity continues with EAU DE LACOSTE's round bottle design. This clever and contemporary translation of the LACOSTE lineage is the work of LACOSTE Design Director, Christophe Pillet. Ultimately pure and modern, the perfect glass sphere, graduating in colour from nude to white, is completed by a petit piqué-textured cap. Around the neck of the bottle is a collar of silky cotton thread from which a metal charm dangles, embossed with the crocodile logo.

"With LACOSTE, the house signatures are so strong: the croc, the cotton that's used to weave the petit piqué, so it was natural to bring these things together," explains Christophe Pillet, LACOSTE Design Director."But it's the subtle, more feminine details - the metallic logo screened onto the flacon, the sophistication of the croc charm, the tactile quality of the petit piqué cap, and the perfect roundness of the bottle - that make it as desirable as any piece of jewellery."

Discover EAU DE LACOSTE, the new women's fragrance from LACOSTE, today.

INTRODUCING
EAU DE LACOSTE FEMME

Introducing EAU DE LACOSTE: The sensual feeling of pure white cotton on skin encapsulated in a new LACOSTE fragrance for women.

Modern, iconic and breathtakingly simple, LACOSTE celebrates the debut of EAU DE LACOSTE, the new signature fragrance for women.

A fragrance that captures the simple luxury of the feeling of pure white cotton on skin. To evoke the crisp, clean nature of cotton, a bouquet of white flowers brings to life the fresh, cooling caress of the fabric and conveys the sense of purity that white symbolises. EAU DE LACOSTE is built on a classical fragrance structure, where the fragrance evolves smoothly from top to base notes over time, but superimposing modern ingredients on traditional, to generate a light fragrance profile.

American actress Amy Adams, newly signed as the face of EAU DE LACOSTE, perfectly embodies the attributes that represent the LACOSTE woman. Her elegance, spontaneity and effortless style resonate with the confident, natural simplicity that characterises the LACOSTE brand.



Amy Adams on set for the new Eau De Lacoste video.

THE CAMPAIGN
EAU DE LACOSTE FEMME

What better way to illustrate the sensual caress of EAU DE LACOSTE, than a simple, captivating TV and print campaign that encompasses the lightness of touch, purity and freshness of the fragrance, as well as the playfulness and spontaneity of the brand?

Antoine Delgrange, P&G Prestige Global Marketing Director explains: "The campaign is simple: exquisite lighting, a clean colour palette, nude background. The idea of the glass ball traversing the skin refers directly to the bottle shape, but is also an emotional interpretation of the spirit of LACOSTE."

The stills campaign, shot by photographer Vincent Peters, showcases Amy's innate beauty. "I tried to capture Amy looking natural, rather than a specific pose, to achieve a portrait of a woman who is comfortable with herself, that shows her feelings," explains Peters.

Discover EAU DE LACOSTE today.

CHALLENGE

Lacoste Challenge is an invigorating fragrance for men. Lacoste Challenge subtly blends classic and modern ingredients for an energising scent that inspires the wearer to embrace whatever challenges or surprises life throws at him.

  • FRAGRANCE TYPE
  • Woody Aromatic
  • KEY Ingredients

Tangerine

Lemon

Aromatic Ginger

Teak

Ebony

Challenge Refresh

LACOSTE Challenge ReFresh, a fragrance for men featuring an innovative Time Release Technology that continues to reactivate the scent for hours after it has been applied, serving up a reinvigorating smash of freshness throughout the day. An icy cold, fresh and energising scent.

  • FRAGRANCE TYPE
  • Fresh
  • KEY Ingredients

Benzion

Oregano

Rosemary

Patchouli

Cardamon

Tonka Bean

EAU DE LACOSTE BLEU

The EAU DE LACOSTE collection is undeniably versatile with a fragrance for every mood: BLEU - masculine and powerful. A classic, aquatic, energising freshness.

  • FRAGRANCE TYPE
  • Watery Fougere
  • KEY Ingredients

Pink Grapefruit

Orange Flower

Cedarwood


EAU DE LACOSTE BLANC

The signature EAU DE LACOSTE Blanc Edition which, like a classic white polo shirt, displays a pure, clean, elegant and eminently wearable simplicity. A unique masculine floral creation which purveys a cleanness and purity but with an underlying woody tenacity. Fresh, wearable, stylish and audacious, the Blanc Edition perfectly captures the spirit and authenticity of the iconic L.12.12 polo shirt.

  • FRAGRANCE TYPE
  • Woody Floral
  • KEY Ingredients

Grapefruit

Ylang-Ylang

Rosemary

Suede

Cardamon

Rosemary


EAU DE LACOSTE ROUGE

L.12.12. ROUGE is an energetic addition to the Eau de Lacoste L.12.12 range and once again inspired by the LACOSTE L.12.12 Polo Shirt. A masculine and spicy fragrance with a spirit that can be captured in one word - ENERGETIC

  • FRAGRANCE TYPE
  • Woody Spicy
  • KEY INGREDIENTS

Benzion

Rooibos

Green Mango

Ginger

Cardamon

Arcadia


EAU DE LACOSTE VERT

The EAU DE LACOSTE collection is undeniably versatile with a fragrance for every mood: VERT - full of vitality. A relaxed, fresh,outdoorsy scent.

  • FRAGRANCE TYPE
  • Woody
  • KEY Ingredients

Italian Bergamot

Verbena

Blue Levandar

Thyme

Bamboo Wood

Sandal Wood


EAU DE LACOSTE NOIR

The EAU DE LACOSTE collection is undeniably versatile with a fragrance for every mood: NOIR - Intense - offers the feeling of a warm summer evening, underlining your elegant but casual appearance. A classic aromatic fougère - it is both fresh and aromatic whilst deep, intense and warm, not unlike dusk, where elements of day and night mingle to create a truly unique moment.

  • FRAGRANCE TYPE
  • Woody Aromatic
  • KEY Ingredients

Watermelon

French Lavender

Dark Chocolate


ESSENTIAL

LACOSTE Essential is a smooth and masculine fragrance that is characterised by its values of freedom, enjoyment and relaxation. From the office to the gym, this fragrance stays fresh throughout your busiest day. Lacoste Essential's Time-Release Technology empowers this uplifting, fresh, fruity scent to be reanimtaed on the skin, long after the first time it is sprayed. Freshness remains all day long.

  • FRAGRANCE TYPE
  • Woody
  • KEY Ingredients

Tangerine

Bergamot

Black Pepper

Rose

Patchouli

Sandal Wood

ESSENTIAL SPORT

Lacoste Essential Sport is a positively energising fragrance for men who take the sense of freedom even further, introducing an element of ice-cold freshness that invigorates and energises.

  • FRAGRANCE TYPE
  • Fresh fruity
  • KEY Ingredients

Frosted Ginger

Bergamot

Grapefruit

Juniper

Patchouli

Nutmeg

RED

Style in Play. A fragrance for active, competitive men who flourish in challenging situations that require risk-taking. Lacoste Red is just the extra boost of energy and confidence a man needs.

  • FRAGRANCE TYPE
  • Woody
  • KEY Ingredients

Green Apple

Jasmine

Patchouli

TOUCH OF PINK

Lacoste Touch of Pink, the first fragrance from the Pink Collection captures the essence of a woman full of youthful sensuality. The young and playful fruity-scent brings spontaneity and joyful moments in life.

  • FRAGRANCE TYPE
  • Floral
  • KEY Ingredients

Orange

Jasmine

Cardamon Seeds

Violet Leaves

Musk

Vanila

LOVE OF PINK

Lacoste Love of Pink, the second fragrance in the Pink Collection encapsulates that burst of excitement felt upon falling in love. The soft and flowery fragrance is the complete expression of femininity and romantic vitality. Lacoste Love of Pink is a warm, romantic, delightfully feminine fragrance.

  • FRAGRANCE TYPE
  • Floral Fruity
  • KEY Ingredients

Blood Orange

Passion Fruit

Lemon Peel

Pink Magnolia

White Cedarwood

Vanila

JOY OF PINK

Lacoste Joy of Pink, the third fragrance in the Pink Collection is ideal for young ladies and for women full of life and energy. Its delightfully uplifting scent is colourful, sparkling and full of energy.

  • FRAGRANCE TYPE
  • Floral Fruity
  • KEY Ingredients

Blue Curaçao

Peony

Grapefruit

Patchouli

POUR FEMME

Lacoste Pour Femme is an elegant woody musky fragrance that embodies the free spirit of today's women. The fragrance is beautifully feminine, energetic and uplifting.

  • FRAGRANCE TYPE
  • Floral
  • KEY Ingredients

Jamaican Pepper

Purple freesia

White heliotrope flower

EAU DE LACOSTE FEMME

Eau de Lacoste, the spirit of Lacoste in a feminine fragrance that captures the simple sensuality of delicate flowers and pure white cotton on skin. Modern, iconic and breathtakingly simple. EAU DE LACOSTE is built on a classical fragrance structure, where the fragrance evolves smoothly from top to base notes over time, but superimposing modern ingredients on traditional to generate a light fragrance.

  • FRAGRANCE TYPE
  • Floral Fruity

Pineapple

Sparkling Mandarin

Rose

Orange Flowers

Sndal Wood

Vanilla

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