Behind the brand essie nails

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Information & Advice

Behind the brand: essie nails

essie's collection of covetable nail polishes has arrived at Boots. Discover the story behind the collection here and learn more about essie's at-home range.

From debuting with just 12 nail colours to creating a vast empire of nail shades, plus a new at-home diffusion line, now available at Boots, Essie Weingarten has brought essie nails to women the world over.

Frustrated by the poor choice of nail polish colours in her favourite 1980s New York nail salons, fashion graduate Essie Weingarten decided to use her trend-setting fashion instinct and keen eye for colour to create her own range.

Fast forward more than 30 years and essie is an award-winning professional nail colour brand that sells in over 101 countries, graces countless catwalks each season and is set to become a must have manicure companion.

essie: the nail colour authority

Whether you're looking for a timeless pink nail polish or an edgy, fashion-forward shade, essie has it covered. Considered the nail colour authority by those in the know, even Anna Wintour, editor of American Vogue, is a fan, describing founder Essie Weingarten's colour predictions as "perfectly on trend".

It's essie's finely tuned sense of what's hot, along with a bursting-at-the-seams shade selection and an award-winning, hard-wearing formula that has won the essie brand a legion of die-hard fans since its first 12 shades launched in 1981.

essie at-home: 70 inspirational shades

Now, for the first time, essie is looking beyond the nail salon to make its vast spectrum of chip-resistant shades available to all colour-loving customers.

The at-home diffusion line, available at Boots, features 70 of essie's most-wanted colours in essie's trademark, easy-glide formula, plus a wider, curved-edge brush specially designed for easy application. The range also includes a selection of essie's most popular base and top coats so you can recreate a professional-style essie manicure in the comfort of your own home.

Timeline: The essie nails journey


In the beginning: Essie Weingarten launches her first 12 nail polish colours, including Blanc, Bordeaux and Baby's Breath (which are still going strong today).


Seal the deal: The first essie top coat and base coat launch in America, with a steady introduction of additional treatments and solutions over the following years.


Going global: essie launches in the UK, France and Japan, taking the New York nail experience overseas.


Hip to be square: essie's iconic square bottle design is born.


Partner up: essie begins its backstage domination at New York Fashion Week by creating unique polishes with brands such as J Crew, Rock & Republic, Universal Studios and more.


Setting the trends: From chic pink manicures at Carolina Herrera (essie's Not Just A Pretty Face shade) to graphic nails at 3.1 Phillip Lim (Licorice, Chinchilly and Blanc), essie experts create runway-perfect nails backstage at New York's A/W2012 shows.


Happy birthday!: essie's famous Ballet Slippers shade (rumoured to be a favourite of Jennifer Lopez and Heidi Klum) celebrates its 30th birthday this year.


Skip the salon: essie's diffusion line of 70 popular shades launches into Boots stores and online at, offering essie's award-winning, chip-resistant formula and featuring a newly designed brush.

Discover the full range of essie nail polish colours and nailcare products today.

Buy essie Now

Related categories:
Nail polish removers

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