Benefit they're real! tinted mascara primer
3 for 2 on selected Benefit
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WHY WE LOVE IT
They’re real! mascara’s partner in prime! NEW they’re real! tinted primer tints, defines AND primes lashes! Worn alone, this innovative mink-brown primer gives lashes a natural look. Worn as a primer, it boosts they’re real! mascara’s performance beyond belief.
WORKS 2 WAYS!
1. Wear as a mascara primer to dramatically boost length & separation.
2. Wear alone to tint & define lashes for a feathery, natural look.
they’re real! tinted primer
89% said lashes had a natural look*
91% said it was soft enough to layer on mascara 6 hours later*
Plus they’re real! mascara
94% said it defined lashes**
92% said it boosted length, lift & separation**
*Consumer panel survey on 65 women over 1 week.
**Consumer panel survey on 66 women over 1 week.
High-performing gel formula
Conditions lashes with Provitamin B5
Custom ExtraFlex brush
Specially designed to move with lashes for separation beyond belief!
How to use
Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your mascara on top.
Unleash your curl power! Apply under roller lash mascara to dramatically boost curl.