Benefit They're Real Eye Liner
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The UK's no. 1 best selling eye liner (NPD data, 2015)
Push-up the drama!
Why we love it
This gel formula is waterproof and won’t smudge, budge or dry out for 24 hours*. The innovative soft AccuFlex™ Tip hugs your lashline from corner to corner...the closer the line, the bigger the eye!
- 91% said it was longwearing**
- 88% said it hugged the lashline**
- 84% said eyes looked visibly larger**
*Instrumental test on 19 panelists
Top Secret Tip
Double up with they’re real! mascara for big-eyed beauty.
How to use
Fall in lined love!
- Ooh la la, it’s your first time? Prep the pen by removing the orange AccuFlex™ Tip protector (you can toss ‘er).
- Twist base until gel appears, then wipe off excess.
- Now do it on the daily! Wipe off leftover gel before each use, then slowly twist the base until a tiny amount of gel appears.
- Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner.
- The angled AccuFlex™ Tip works both ways, with pleasure.